On August 8, "Working together to create a win-win situation - the 2019 Shuangqing Tile Brand Upgrade Banquet" was grandly held at the Four Points by Sheraton Heshan Fangyuan Hotel.
Wei Zhaoqing, Chairman of Foshan Shuangqing Ceramics Co., Ltd., Yin Hong, Secretary-General of Foshan Ceramics Industry Association, Deputy Director of the Design Committee of China Building Decoration Association, Foshan Design Roger, Secretary-General of the Federation, Secretary-General of China Imported Ceramic Tile TOP Alliance, Deputy Director of China Architectural Decoration Design Innovation Base, Founder of Zhongchuang Society, Project Host of CL Ateliers in Shanghai, Project Host of Taipei Xuanpin Design Engineering Consulting Co., Ltd., Taiwan Famous space designer Zhu Boyang, Lin Yuzhuan of Taiwan Lin Yuzhuan Design Office, Sun Jiaqing, chairman of Shandong Dingyuan Construction Group, Luo Wei, general manager of Juran Home Ningxia Branch, Tan Meixia of Guangdong Haosheng Ceramics Co., Ltd., Xinrunfeng Group Lin Ying, Vice President of Green Island Plaza, Kong Qingyuan, General Manager of Newfound Ceramics, Wei Zhaoshuang, Director of Foshan Shuangqing Ceramics Co., Ltd., Kuang Lunzu, General Manager of Guangdong Foshan Runqing Import and Export Company, Jiang Xiaoguang, Director of Foshan Shuangqing Ceramics Co., Ltd. , JIGAR METHA, General Manager of the International Business Department of Foshan Shuangqing Ceramics Co., Ltd., Meng Ming, General Manager of the Zhengzhou Branch of Foshan Shuangqing Ceramics Co., Ltd., Kong Qingyuan, General Manager of Newfound Ceramics, and other industry association leaders, business leaders, media representatives, etc. gathered together Let’s witness the upgrade of Shuangqing Ceramics brand together!
▲Activity site
35 years of staying true to our original aspirations and gaining momentum for progress
Shuangqing began in 1984, from the opening of the first store to the establishment of the Shuangqing brand; from the opening of the first specialty store to exporting products to Pakistan , Russia, and now with the new upgrade of the Shuangqing brand, the complete completion of the new exhibition hall and the new debut of the Italian brand, Shuangqing Ceramics has never forgotten its original intention and adheres toThe concept of "integrity, gratitude, hard work, dedication, innovation and win-win". Standing at a new starting point, how will Shuangqing Ceramics seize the opportunity and achieve overtaking in corners? Wei Zhaoqing, chairman of Guangdong Shuangqing International (Group), revealed the news to everyone at the event!
▲Chairman of Guangdong Shuangqing International (Group)
Wei Zhaoqing
He said that the current market environment is facing changes in consumer groups, changes in consumption channels and changes in consumption awareness. Only by truly seeing through market changes and understanding its nature and laws can we seize opportunities and seize the next commanding heights of the market.
Therefore, Shuangqing Ceramics will continue to put customers' terminal services first and unswervingly follow the path of brand development. At the same time, it has established a new positioning around young consumers: design excellence and beautiful bricks. From selling good products to selling good designs, Shuangqing Ceramics is building a "terminal preferred store" to create a new model of Internet design selection by embracing new retail, embracing smart stores, and embracing Internet big data.
Finally, Wei Zhaoqing also mentioned that the current domestic market situation is severe, traditional brands are engaging in price wars, and the brand height is getting lower and lower. In order to lock in high-end brand groups, Shuangqing has established SKI Shuangqing International and introduced Italian and Spanish high-end ceramic tile brands Supergres, METROPOL and IRIS. In the future, SKI will become a global comprehensive home service platform integrating overseas global talents and domestic brand operations.
▲Brand upgrade feast launched
The day of the event is also a good day for the opening of Shuangqing Ceramics’ new exhibition hall. As a postcard of a company, the exhibition hall must be perfect in size, design techniques, and color tones. It is understood that the Shuangqing Tile Exhibition Hall covers a total area of more than 2,000 square meters. It focuses on the concept of high-end ideal living space and uses three colors of black, white and gray to create a modern space that meets the aesthetics of modern people.
On the opening day, dealers from all over the country came to visit and check in. The new positioning released at this event was also presented in the exhibition hall. "Design selection, playing with beautiful brick homes" uses ceramic tiles of different styles and textures to build a living space with different styles, smart and interesting. At the same time, the combination of soft decoration and lighting is comfortable and individual, satisfying consumers' expectations for the space atmosphere. of different needs.
Shuangqing Ceramics, as a brand with stories and feelings, cannot forget the hardships of its predecessors in entrepreneurship. The history of brand development is recorded in a corner of the exhibition hall, and old photos remind the Shuangqing family to "never forget the original intention."
Multi-channel operation, big names can clarify the confusion on the spot
The economy is in recession and the market is volatile. Ceramic builders always have doubts and worries in their minds. Therefore, industry experts, association leaders and big names in the design field were also invited to the event to teach and answer questions.
Will dealers disappear?
▲Secretary-General of Foshan Ceramics Industry Association
Yin Hong
He said that although the industry is currently facing many challenges: the impact of finely decorated houses and decoration on terminal retail; the terminal building materials market is lined with stores, and consumers are diverted in large numbers; ceramic tiles Overcapacity in the industry has caused brand dealers to become discouraged. However, due to the particularity of the ceramic industry, it is difficult for a single ceramic company to cover the national marketing business. Therefore, the dealer system will still be the mainstream system for ceramic tile sales in the future, and dealers must upgrade if they want to survive.
To this end, Yin Hong also gave some suggestions to ceramic tile dealers: dealers and agents should transform into brand service providers; they should intervene in regional project centralized procurement, local Decoration company, designer marketing; focus on horizontal development, developing from single ceramic tiles to multi-category building materials; services include four major aspects: design, construction, soft decoration and maintenance; effective channels are sinking.
Why make imported bricks?
Comprehensive findings indicate that many Chinese companies have begun to act as agents for imported ceramic tiles in recent years, and the brand upgrade of Shuangqing Ceramics also proposed a domestic + imported dual-brand operation model. Roger, Secretary-General of the China Imported Ceramic Tile TOP Alliance, analyzed this phenomenon for everyone.
▲Deputy Director of the Design Committee of China Building Decoration Association, Secretary-General of Foshan Design Federation,
Secretary-General of China Imported Tile TOP Alliance
Roger
He said that with the current integration of Chinese and Western cultures, Chinese companies have begun to produce imported ceramic tiles, which is a process of learning from Western industrialization processes. Although both China and the West sell ceramic tiles, they all have different business concepts. The standards and systems of imported ceramic tiles are very different from domestic ceramic tiles. With the development of society, Chinese people have begun to have the willingness and ability to consume good things, so companies have the obligation to design and produce good things.
How to do design marketing
▲Shanghai CL Ateliers project host
Taipei Xuanpin Design Engineering Consulting Co., Ltd. Project Host
Taiwan's famous space designer
Zhu Baiyang
He believes that design innovation is the core knowledge and value of an enterprise, which covers four levels of design management, aesthetic economy, brand value, and cultural value. As a designer, you should serve customers with innovative design thinking and be people-oriented. When designers carry out conceptual design for a company, they should start from the customer's needs, understand the company's story, and observe the customer's needs with a designer's sensitivity.
▲Activity Highlights
The speeches by experts and leaders benefited the dealers present a lot and clarified the direction of development and efforts! At this point, the development of Shuangqing ceramic tiles has officially entered a new starting point. With the opening of the latest showroom, the release of the latest positioning, image, products, and the construction of a new team, Shuangqing Ceramics will surely move towards a more brilliant future.
Through the years, we will never forget our original intention. In 2019, Shuangqing Ceramics will bloom with renewed vigor. Manufacturers will cooperate to create a win-win situation and continue to move forward with firm steps.
