Guangzhou Design Week is still crowded with people in 2019. There is a ceramic tile brand booth in Hall 2 of its Building Materials Hall that can make people experience the "heartbeat" feeling. It is Samit Ceramics.
At the entrance, a super-large ceramic tile art installation occupies the absolute "C" position, with "heartbeat" as its soul and "new life", "first time", "high school" and "exploration" as clues. The unique tile design shows every "heartbeat" moment of human beings. Below the large-scale installation are gray round plates on the ground. The irregularly arranged paths wind to the core area and pass by the corners illuminated by red and blue lights. Visitors to the exhibition must check in and take photos. It seems to have become a popular place for photography.
In the core area of the booth, circular rock slabs of various sizes are directly visible, as if they are galaxies in the universe, tracing out their orbits in circles. If you pay a little attention, you will also find that they are placed horizontally in the corners. Small strings of strings, against the background of LED light screens, draw irregular electrocardiograms on the background wall. In addition, there are comic interpretations of love stories with the "Samit Man" as the protagonist. It is indeed a place to create heart-pounding feelings.
On the second day of the exhibition, December 6, Samit Ceramics also specially invited Shao Weiyan, a representative of Asia’s well-known new contemporary design forces, Li Ying, deputy general manager of the New Pearl Ceramics Group’s operation and management center and dean of the design institute, and one hundred A number of designers from all over the country discussed their infinite design ideas at a casual coffee bar near the exhibition hall and experienced the interest of Lingnan design.
Li Ying, designer of Samit Heartbeat Pavilion and President of New Pearl Design Institute, gave a keynote speech at the event, explaining the design concept of the Heartbeat Pavilion. She said: "At the beginning of the design of the booth, we We have been thinking about what direction can impress us, and we have searched for many special design elements. However, during the search, we also realized that what we have to do is to find the feeling of heartbeat, so we mentioned that if we want to play, we must play with heartbeat. The concept of "heartbeat" is also the theme of the concept design of this exhibition hall, allowing Samit to create a heartbeat feeling for everyone. "At the exchange meeting, a female designer from other places said: After seeing the concept of Samit ceramic tiles. I really felt excited after visiting the booth, and also gained some new design inspiration from it.
Then there was a sharing session by Shao Weiyan, a well-known representative of new contemporary design forces in Asia. With the theme of "Design·Future·Supersapient Man", he based his own understanding of "heartbeat" and combined it with various cross-border brands to create new IP. The way said that the IP image of Samit tiles has indeed met the needs of many designers and even today's young consumers, and he hopes to continue to see the excitement that Samit tiles bring to people.
Finally came the award ceremony and the strategic signing ceremony between Samit and Qiaoyejia Decoration Company and Midea Decoration Company.
It is reported that Shao Weiyan also went to exchange Lingnan architectural culture with a group of designers, and visited the Chen Clan Ancestral Hall, Chen's Academy, Cantonese Opera Hall, Yongqingfang, Lychee Bay, Xiguan House... in The Lingnan architecture with blue bricks and gray tiles exchanges Lingnan architectural culture. New inspiration, new art, new materials, new processes, new ideas, a walking force of design, Samit Tile collides with designers through an exhibition to create sparks of spiritual design!
