Introduction: Times Square in Manhattan, New York, USA, is located at the intersection of Broadway Avenue and Seventh Avenue. There are dozens of shopping malls and theaters nearby. It is one of the "most attractive places to attract global attention" and has naturally become a place coveted by major brands in the world. Promotional platform. From Haier and Gree to Fortune 500 companies such as JD.com, Tmall, and Alibaba, as well as to the pan-home furnishing industry, major representative brands in China are vying for the top spot.
The glory of the commercial giant allows the world to witness the rise of China’s power
In April 2020, Guangdong Zhongyan New Material Technology Co., Ltd. used a Chinese and English brand slogan of "Whole House Customized Rock Slabs" to reach the top of Times Square in Manhattan, New York, USA. Since its establishment, it has adhered to professionalism, ingenuity, and ultimate creation. The idea is to change life with quality, focus on the field of whole-house customization of home slates, care about the shaping of the home environment, pay attention to consumer emotions, and form the brand recognition of Guangdong Zhongyan = high-grade home slates. During the epidemic, Guangdong Zhongyan implemented the concept of a community with a shared future for mankind proposed by General Secretary Xi, gathered the world's strong joint efforts to defeat the epidemic, and joined hands to win this human struggle against major infectious diseases. "Thumbs up for China and cheers for the world." . At the same time, it has also become the iconic starting point for Guangdong Zhongyan’s internationalization. As a Chinese brand in the pan-home furnishing industry that debuted in Times Square in Manhattan, New York, it not only aroused heated discussions among friends at home and abroad, but also attracted the attention of many cross-border media. Follow the coverage.
Demonstrate ingenuity and accept the test from the world
As one of the first Italian Sacmi companies in the industry to join hands with hard-core slate machinery and equipment manufacturers, Guangdong Zhongyan has been seeking innovation and change and keeping pace with the times in the changing times. This time, in response to the development of the market, we have devoted ourselves to the research and development of home slates, laid out a new future, and focused on developing the home slate industry. We aim at the strategic height of "based on China and facing the world" and stir up the backbone of domestic home slates with amazing courage. The sound of IwatoshiNenghua produces the melody to create cost-effective and high-quality products in China, and is committed to providing consumers with one-stop whole-house home slate solutions.
In response to the major move of Guangdong Zhongyan New Material Technology Co., Ltd. to land in Times Square in Manhattan, New York, Su Binnian, the general manager of the company, said: "Development requires a forward-looking vision and the ability to see the industry development trends in the next 3-5 years. . Enterprises can only lead the development of the industry by actually increasing investment, continuously improving their technical strength, gaining a deep insight into market changes, meeting market demands, and so on." With the rapid development of home slate in China, Guangdong Zhongyan is gradually pushing it abroad to keep up with the needs of transformation and upgrading such as "Made in China 2025" and "Industry 4.0", so that product design and service quality can keep up. The pace of internationalization creates a true national brand and allows products to achieve barrier-free circulation at home and abroad. This is the way for the national slate home furnishing brand represented by Zhongyan to truly demonstrate its ingenuity and accept the test of Zhongyan's quality in the international market.
National brand promotes Made in China to Created in China
This time it drifted across the Pacific and arrived in the Western Hemisphere, spanning more than 14,000 kilometers. It stood in the center of the world in the most prosperous financial, entertainment and shopping malls in the United States, shining with brand light. Being able to appear in Times Square in Manhattan, New York, USA is a testimony of the strength of the enterprise. It is an important step towards internationalization with the brand dream, corporate dream and Chinese dream. It is also the true implementation of Guangdong Zhongyan’s grand strategic plan to go global. It is very important for promoting the enterprise. The development is of milestone significance.
(This article is provided by the enterprise)
