2020 will be a year of sudden changes for many business markets. In just a few months, from the environmental response to the post-epidemic era, some ceramic enterprises with weak constitutions and unable to withstand the invasion of "black swans" disappeared, while others were unable to adapt to the new cycle of structural adjustments, showing a shaky state.
As economist Zhang Wuchang said, the leap-forward success we have seen "must be something very right." In the same way, ceramic brands that have made great achievements in the new cycle not only maintain their sharpness and attract investment on a large scale, but also take the lead in laying out plans during each drastic change in the cycle, nourishing the flourishing branches of their dealers.
Huiwanjia Ceramics Store Image
For dealers facing transformation and new entrants, continuing to make profits from a fully competitive market is the most important thing to develop their business at the moment. How to define the ability of ceramic enterprises to make sustainable profits? As mentioned before: upward brand power, a backbone ecological niche, and constantly evolving marketing empowerment, three waves concurrently build the company's moat. In the new cycle of structural adjustment, brands and dealers must insist on doing the right things so that they can continue to make profits despite the changes.
Image of Huiwanjia Ceramics Headquarters
Below, we deconstruct and analyze dealers from a global perspective in the form of brand templates to reveal the beautiful characteristics of a good brand.
Good brand
"Have unreplicable resource endowments"
With the increase in brand concentration, the scale effect of leading ceramic companies has become more and more significant, and they are indispensable in many aspects such as customer acquisition, refined operations of manufacturers, systematic cultivation of marketing, and the bargaining power of the supply chain. Replication and Unparalleled Advantage.
From gestation to infancyTo become stronger and stronger, Huiwanjia's outstanding resource endowments are rooted in Xinmingzhu's solid and long-lasting development matrix. With clear market positioning, focused product structure and marketing mix, it has occupied a core ecological niche in the segmented fields, climbed steadily and won the favor of many dealers.
Managing brands and stores in a standardized manner not only shows the strength of the company, but also becomes the key to the rapid development of Huiwanjia Ceramics over the years. This brings the confidence of "more important than gold" to dealers and is also a measure of a brand. The yardstick for a long-lasting business.
At the same time, with the advancement of the listing plan of New Mingzhu Ceramics Group and the capital increase from famous companies such as Evergrande, Poly, and Midea, Huiwanjia Ceramics will also enter a broader track, creating a new strategic situation. , which is bound to excite dealers.
Good brand
"Having unmatched technical strength"
New technology strength, which represents the height of an enterprise's intelligent and green production, reflects the foundation of brand manufacturing and supply, and is a hard indicator that dealers value when inspecting.
Huiwanjia Sanshui Intelligent Production Base
After 17 years of upward development, Huiwanjia Ceramics has seen many brands retire sadly. Although the reasons behind them are different, they have undoubtedly withstood the elimination of new technologies: lagging in response to market trends and creating pollution. indifferent. This has greatly damaged the appearance of the company, and at the same time established the irreversible trend of technology accumulation in the industry.
The new technological strength of Huiwan Home Hardware has opened up the entire process from product output to ultimate service, proving to dealers the overflow dividends of "the bigger, the bigger":
It has four major intelligent production bases including Sanshui, Foshan, Guangdong, Lubu, Zhaoqing, Gaoan, Jiangxi and Xishui, Hubei. Driven by the strong drive of green manufacturing, it has developed NEWPEARL large slabs and porcelain polished tiles "Huiwanjia Zhenshi" , Yaguang full-body marble "velvet rough stone", soft polished brick“Rouman Stone Light" and other innovative series, and cover high-tech large-size products such as 900x1800mm, 1200x2400mm, 1600x3200mm.
Introducing internationally advanced production equipment, including a 30,000-ton System press, System multi-channel inkjet printer, Italian automated production lines, etc., and achieving seamless factory and decoration processes through fully digital production technology Docking and continuous optimization form a flexible and agile supply chain system, providing dealers with a solid sales and supply foundation.
It is particularly worth mentioning that Huiwanjia has developed a new technology of "graphene intelligent control heating tiles", established the "Huiwanjia Innovation Technology Incubation Center" at its headquarters, and carried out "industry-university-research" cooperation with Tsinghua University and other colleges and universities. Technology activities once again demonstrated technological strength in category innovation, attracting the attention of the industry and media.
Good brand
"Create great appearance and marketing"
S2B2C (brand-distributor-customer) is hailed as the most important business model in the next five years. Relying on the first launch of Xinmingzhu Ceramics Group, through the upgrade of dealer system capabilities and service capabilities, Huiwanjia It is accelerating the transformation of product quality and efficiency, and gathering customer flow and reputation through terminal empowerment.
Based on the fact that the consumer market has changed from oversupply to a new level of undersupply, and has evolved from a shortage of "quantity" to a scarcity of "quality", Huiwanjia Lian dealers have built complete marketing barriers:
The new retail ecological closed loop formed by smart stores, Kuaihui, and Aiwohui will open up the entire link between consumers, store managers, shopping guides, dealers, and brands.
Through a new iteration of design empowerment and experience services, combined with Huiwanjia’s flexible production and rich product portfolio, we can accurately reach consumers and generate value transformation. Use high-quality customer stickiness to deepen marketing, improve time efficiency, human efficiency and square footage efficiency, achieve cost reduction and increase efficiency, and truly cultivate dealers' ability to continue to make profits.
Under the fully competitive market ecology, Huiwanjia Ceramics, which has been symbiotic and win-win with dealers for many years, will continue to activate the unique "three waves concurrently"With special advantages, we have established a good brand at the top of the wave, insisted on doing the right things with dealers and customers, created real profit value, and won respect from the industry and outside.
（Enterprise feed）
