June 26,
The 2020 Xiamen International Bathroom and Kitchen Cloud Exhibition opens,
As the representative of the new domestic product brand, Hengjie appeared in the domestic product boutique pavilion,
He is also the winner of the highest honor of the Boiling Cup Quality Award,
Shine in the "Boiling Quality Hall" with the C-position of quality gold medal products in various categories.
During the cloud exhibition,
As a representative of the bathroom industry, Hengjie,
With leading domestic brands such as FOTILE and Haier,
Jointly interpret the development trends of new domestic home furnishing brands;
There is also the cooperation between Zhongjie.com and Hengjie,
Enter the live broadcast room with senior industry experts,
Let’s decipher why Hengjie’s first-grade domestic products protect thousands of families.
Hengjie Cloud Exhibition Hall Video
As the online platform with the highest specifications, the largest scale, the most complete categories, and the widest range of countries in the global bathroom and kitchen industry, the Bathroom and Kitchen Cloud Exhibition has attracted much attention, and Hengjie and other new home furnishing domestic product representative brands have participated in the cloud exhibition. The appearance of the C position also heralds the development trend of bathroom and kitchen brands in the post-epidemic era.
New domestic products for sanitary ware丨Grasp the essence and lead the trend
For Hengjie, the Bathroom and Kitchen Cloud Exhibition is not only an important platform to showcase first-class domestic products, but also an important venue to lead the development of new domestic products.
In the "Trend Forum" of this cloud exhibition, Ruan Weihua, senior vice president of marketing of Hengjie Group, and representatives of new domestic brands from Fotile and Haier conducted in-depth discussions on "consumption changes" and "trend changes" since 2020. Explore. As representatives of new domestic brands in different fields of home furnishings, although Hengjie, Fotile and Haier focus on different categories, everyone has the same answer on how to build an excellent new domestic brand against the trend.
Whether it is FOTILE, which "works for the happiness of hundreds of millions of families," or Haier, which "becomes a leader in smart homes," or Hengjie, which focuses on upgrading consumers' quality of life, they all regard products and services as building new leading domestic brands. The most important foundation.
At the same time, excellent brands always keep pace with the trends and change with the times: Chinese families are conscious about safe and healthy consumption in the post-epidemic era; digitalization empowers marketing; smart manufacturing helps high-quality new domestic products..., All need to be fully grasped by the leaders of new domestic products for home furnishings. Ruan Weihua, senior vice president of marketing of Hengjie Group, said that despite all appearances of change, all actions of new domestic brands will still return to consumers themselves. On the premise of in-depth understanding of the quality and aesthetic needs of consumers, especially young mainstream consumer groups, Hengjie relies on the hard power of products and technology, combined with the soft power of brand image and communication methods, to establish an effective relationship with contemporary consumers. connections, thereby creating real value for new domestic home furnishing brands.
New domestic products for sanitary ware丨Intelligent manufacturing, protecting thousands of homes
The epidemic has brought challenges to Chinese companies, but Chinese families’ concerns about safety, health, and quality have also brought opportunities to new domestic products.
In the special live broadcast of the brand "First-class domestic products, protecting thousands of homes" jointly organized by Hengjie and China Clean Network, senior media person Li Tianyan and He Zhiyuan, brand director of Hengjie Group, connected with the Secretary of the Residential Decoration and Components Industry Branch of the China Decoration Association Chang Hu Yanan, Zhang Yingzeng, secretary-general of the Antibacterial Industry Branch of the National Health Industry Enterprise Management Association, and Liu Yamin, senior engineer of the National Key Testing Laboratory for Building Sanitary Ceramics, interacted with industry figures to unlock various "new skills" that new domestic products can use to protect Chinese families.
In the past two years, national sanitary ware brands have appeared everywhere in both consumer and commercial channels. Secretary-General Hu Yanan encouraged national sanitary ware brands represented by Hengjie to continue to cultivate quality, develop design, base themselves in China and go global.
In the post-epidemic era, it is of great significance to improve the level of hygiene protection in bathrooms. Secretary-General Zhang Yingzeng particularly affirmed that Hengjie was the first in the industry to develop smart toilets and bathroom cabinets with antibacterial functions. Secretary-General Zhang hopes that Hengjie can better recommend these antibacterial bathroom products to consumers through the "One Product for Every Household" campaign, helping consumers improve their protective capabilities in the bathroom space in the post-epidemic era.
Liu Yamin believes that new domestic products must have the foundation of traditional Chinese culture, trend-setting designs, and independent intellectual property rights systems, and Hengjie's new domestic products fully meet these characteristics. The smart dual-Q family with "high IQ and higher EQ" has added new products such as Q8i and Q6, with multiple antibacterial guarantees and an antibacterial rate of up to 99.99%. It is also equipped with functions such as one-button knob, precise temperature control and instant heating of live water, with Come to a healthy, safe, comfortable and convenient experience; Hengjie's "Wood Alloy" series bathroom cabinets are made of innovative materials that are "warm as wood and tough as gold", combined with anti-fouling glazed ceramic basins, which are antibacterial and mildew-proof, moisture-proof and durable; Hengjie New The Wing T series platform shower head has an extra-large platform, double-shell anti-scalding and button switching design to ensure safe and enjoyable showering;... In the "Boiling Quality Pavilion" in the Bathroom and Kitchen Cloud Exhibition, each piece combines good looks and patented technology. Hengjie Intelligent Manufacturing, which has won the Boiling Quality Award, shines in the clouds.
At present, the challenges brought by the epidemic still exist. As a leading brand of new domestic products for home furnishings, Hengjie is thinking more about how to discern long-term development opportunities in the future from challenges; at the same time, Hengjie has also been practicing, with first-class products and The service can better fulfill the duty of protecting Chinese families.
Greed new opportunities in crisis,
Create a new situation in the changing situation.
Hengjie uses digital means,
Crossing spatial boundaries, from online to offline,
Bring consumers a zero-distance interactive experience.
Hengjie will continue to promote the development of new domestic products,
Intelligently create "first-class" domestic products with professionalism and quality,
Improve people’s quality of home life,
Bringing health and peace of mind to thousands of families.
First-class domestic product, protect thousands of families.
(This article is provided by the enterprise)
