Text/Zhong Taojun
On July 20, the 2020 Foshan (Tanzhou) International Ceramic Products Exhibition and Equipment Materials Exhibition (hereinafter referred to as "Tanzhou Ceramics Exhibition") grand opening. As an exhibition formed by the merger of "Foshan (Tanzhou) International Ceramics and Sanitary Ware Exhibition" and "Foshan International Ceramic Equipment and Materials Exhibition", Tanzhou Ceramics Exhibition can be called the world's largest professional ceramics exhibition this year and the latest after the new crown epidemic. One of the first exhibitions to resume work, its first joint show has an exhibition area of 120,000 m² and 10 professional themed exhibition halls. It has attracted much anticipation and attention from people in the ceramic industry.
Besides the scale, what are the specific highlights of the 2020 Tanzhou Ceramics Exhibition? Please follow Mr. Zhongtao to measure Tanzhou, and record the grand event of the ceramics industry with lenses and words.
01
Overall
Keyword 1 Popularity
To be honest, with the unremitting efforts of the guiding units, organizers and supporting units, as well as the active support of exhibitors and visitors, the 2020 Tanzhou Ceramics Exhibition is very popular. , especially under the epidemic, it is not easy to have so many people participating in the exhibition; however, compared with the previous one, it may still be slightly inferior, but it is not obvious.
Seeing too much July 10-11The 22nd Guangzhou Construction Expo held in Japan will be very popular among people such as Tao Jun. I am afraid that people like Zhong Taojun will be a little disappointed, because I thought that the popularity of later exhibitions will become more and more popular. Ceramic people who have been suppressed by the new crown epidemic for more than half a year will definitely be greatly disappointed. break out. However, after all, the Tanzhou Ceramics Exhibition is only an exhibition for the ceramic industry. Its scale and popularity are not as normal as the Guangzhou Construction Expo. There is not much comparability between the two. The organizers should be very pleased to gain such popularity, and ceramic companies should also feel the vitality of market recovery.
Keyword 2 rock slab< /p>
Zhongtao Jun once said that the 22nd Guangzhou Construction Expo was a "rock expo in seconds". Looking back now, it was a bit exaggerated. After all, there were only 12 companies entering the rock slab industry at that time. Ceramic brands or cross-border stone slab companies showcased stone slabs. As for the ceramic industry, although almost every ceramic company exhibiting at the exhibition displays slate, it is only a drop in the bucket among the more than 1,600 exhibiting companies.
The 2020 Tanzhou Ceramics Exhibition is different. It has truly become a professional exhibition of rock slabs. Because she is the "home" and "home" of ceramic companies, there are hundreds of ceramic companies participating in the exhibition, most of which use rock slabs as the core display content, such as New Pearl, Mona Lisa, Inno, Jinyitao, General, Jin Duo, Gao Jie, Jian You, Salant, LAMINAM…. In addition, there are many upstream companies producing slate machinery and supporting companies for slate processing. It is really hard to list them all. While visiting the booths, Mr. Zhongtao was impressed by the spectacular scene of the stone slab display of the ceramic companies “thousands of rocks competing” and the media “ready for the show”: Companies that do not make slates are embarrassed to participate in the Tanzhou Ceramics Exhibition.
Keyword 3 Attraction
There are hundreds of ceramic companies participating in the exhibition. Although everyone is in the same general environment, why do some booths seem to be unsatisfactory in popularity, while other booths are extremely popular? Nothing else, it mainly depends on the attraction.
Some ceramic companies pay more attention to form. Although their creativity is amazing and their presentation is eye-catching, they do not consider the people's hearts in an impetuous social environment. It is inevitable that they will be high-minded and not many people like it; Some ceramic companies pay more attention to product application display, especially the display of customized slate furniture. Even though the booth design is not cool, it can still attract many people to visit; some ceramic companies not only take into account both, but also focus on user thinking and humanization. We set up the exhibition from different angles, set up a seating area with ample seating, and prepared delicious food. The result was naturally eye-catching and popular. Zhongtaojun had a second emotion because of this: companies that are not prepared to eat and drink are embarrassed to say that they have participated in the Tanzhou Ceramics Exhibition.
02
Visual Chapter
"When everyone adds firewood, the flames will rise...The holding of Tanzhou Ceramics Exhibition will definitely boost industry confidence and bring new development opportunities to enterprises throughout the industry chain." At the opening ceremony , said Ye Delin, Chairman of Foshan Federation of Industry and Commerce and Chairman of New Pearl Group. After the Tanzhou Ceramics Exhibition has accumulated momentum in previous editions, coupled with this year's special circumstances (affected by the global epidemic), this exhibition can indeed be called the first world-class professional exhibition in the ceramic industry in 2020.
The exhibition is also crazy
The high-profile Tanzhou Ceramics Exhibition has made all exhibitors (exhibition organizers, exhibitors, multiple media) "crazy" ". In this way, there are several differences between the Tanzhou Ceramics Exhibition and the Guangzhou Construction Expo that just passed in early July. First, there were more foreign businessmen on site; second, the exhibition incorporated more Chinese cultural content, such as The "Brick Art - Four-person Exhibition of Contemporary Ceramic Art" participated by contemporary artists Jacques Kaufman, Wei Hua, Tan Hongyu, and Xu Hongbo. Shan Jixiang, dean of the Palace Museum Academy, visited the exhibition site that afternoon to create "Residence Art Environment" ·The keynote speech of "Inheritance and Innovation of Traditional Culture";Thirdly, the booths of various ceramic brands are more inclined to conceptual design, which gives the ceramic tiles soul and brand warmth. . (Fourth, the parking lot is tighter than that of the Guangzhou Construction Expo. You have to reserve an hour in advance for entry and exit, which is close to the traffic jam of the Bologna Ceramics Expo in Italy. Feeling. )
The booths are also crazy in Halls 1, 2 and 5
Ceramic tiles originate from the properties of semi-finished building materials. They can be monotonous or colorful. They must express their soul It is not easy to be vivid and vivid. This is also the time when the strength and tone of the ceramic tile brand can be reflected. Such as Hongyu, Samit, Dajiulu, Oceano and Shenke in Hall 1; Mona Lisa, Jin Yitao, Yinuo, Guanzhu, Xinghui, Xinzhongyuan and Weir in Hall 2 Si, Xiejin, Xinyansu, Grace and Qianghui in Hall 3, New Pearl Slate, New Henglong, Zhongyan, Linghang, Snow Wolf in Hall 4, Hongtao, Nobel, Marco Polo, Eagle 2086 and other ceramic tile brands.
In addition to doing their best to display their performance offline, the ceramic tile brands participating in the exhibition also have the drive to not lag behind others in their online visual delivery, such as the "New Pearl Slate Brand Strategy Release and Global Investment Launch Conference" ", short videos after the "Grace Ceramics New Product Launch" event, as well as short video highlights from the first day of the exhibition for brands such as Qianghui Seiko Ceramics.This It is said that the market is changing, and marketing must also change. Design performance + visual communication are all new marketing methods.
The media is also crazy about the interview
To break it down, Zhongtaojun ran 4 brand events today: "New Pearl Slate Brand Strategy Release and Global Investment Launch Conference", "Spatial Sociology-Crown Bead Ceramics ADA 2020 Asian Design Award Competition" press conference, "New Rise, New Domestic Products - Big Horn Deer Press Conference", "Unbounded Extraordinary - 2020 Sustainable Development Trends and Grace Ceramics New Product Press Conference". During the visit, I also communicated with 5 ceramic tile brand representatives (Yan Chong, general manager of Chuangcheng Enterprise Porcelain Wall Tile Division, Luo Haojian, head of New Henglong Slate and Ceramic Tile, Xin Mingzhu Group Marketing Director/First Marketing Center Marketing Director Li Yao, founder of Monno Design Company Chen Xiaodong, Qianghui Design Department Manager Li Yanru) will explain the brand tomorrowBooth design × the role of concept culture.
03
Processing Equipment and Materials
This year's Tanzhou Ceramics Exhibition added exhibition halls 6-10 for the second phase, and combined the two exhibitions of products and equipment into one, although there were fewer overseas exhibitors/ There were no exhibitors, but the scene was still lively. When the author crossed the road to go to Hall 6-10 (Equipment and Materials Hall), he noticed that every red pillar at the gate said "Welcome to the exhibition group of a certain construction and ceramics enterprise", so he couldn't help but sigh: "1-5 The high-end players in Hall No. 6 are riding the wind and waves, but they actually rely on the advanced equipment and materials in Hall No. 6-10 as technical support." So what kind of surprises will these equipment and material companies bring us at this year's Tanzhou Ceramics Exhibition? You might as well take a quick look through the author’s lens.
01 Production Equipment and Materials< /p>
With the popularity of slate, the "D+" series of slate smart printers exhibited by Meijia Ceramics this year have been well received by slate manufacturers. According to Mr. Li, the person in charge of the booth, this equipment can be adapted to a variety of internationally advanced nozzles such as Starlight, Seiko, and Xaar, and has added the feathering function of the nozzle splicing position, further upgrading the fineness of the inkjet printing effect for slate products. change. At the same time, remote online control and real-time intelligent monitoring and maintenance management are also a highlight of this equipment. It is understood that many rock slab manufacturers have ordered this equipment.
In order to improve the surface effect of stone slabs, not only advanced glaze line equipment is required, but also excellent color glazes and inks are inseparable. Dow Technology focused on launching various types of dry granules at the booth, such as 3D digital dry granules, high-temperature matte dry granules, candy dry granules, etc. It is understood that this kind of dry granular product combined with the semi-thrown process is popular in the production of large-scale rock slabs, because the rock slab products produced not only have a high-definition three-dimensional texture effect, but also have improved surface hardness and wear resistance. promote.
02 Deep processing of rock slabs
Stone board is a new type of decorative material with excellent physical properties. It has been pressed by a large-tonnage press and fired in a high-temperature kiln exceeding 1200°. Its high density and hardness lead to product processing become a problem. At this Tanzhou Exhibition, rock slab processing equipment manufacturers from all over the country challenged the "hardened" rock slabs and performed "show off their skills" on the deep processing of rock slabs on site.
As we all know, the stability of rock slab processing plays a decisive role in the yield rate of rock slabs. The rock slab processing center of JING YOW Company adopts a dual pneumatic cylinder counterweight system to ensure the stability and accuracy of the rock slab processing process. All kinds of bridge cutting and edge grinding processing of the rock slab can realize intelligent digital control.
Xilingou Technology exhibited the four major tools for rock plate finishing. Among them, the AC five-axis waterjet processing equipment allows rock plates to be realized in applications through high-precision cutting. Seamless splicing; the rock slab four-axis CNC bridge cutting machine stands out among many processing equipment with the advantage of intelligent CNC; the rock slab 45° CNC edge grinding machine adopts layered edge grinding technology to provide stone slab edge grinding. More possibilities; the three-axis rock slab countertop processing center integrates cutting, polishing and grinding, and the processing of rock slab countertops can be formed in one go.
The 1cm wide rock slats placed at the entrance of Yongtao Mechanical and Electrical's booth amazed the merchants; the precision of the rock slab cutting equipment does not need to be expressed in words, it can be understood at a glance. Similarly, the on-site processing samples of various rock slabs with beveled edges and chamfered sides on display also add luster to the company's rock slab deep processing equipment.
03 Always keep green production in mind
The theme of this Tanzhou Ceramic Equipment and Materials Exhibition is "Green + Intelligence", intelligent productionWe have spent a lot of time introducing it above, but where does the theme of green production come from? In the context of the acceleration of the national coal-to-gas conversion process, it is obvious that environmental protection equipment companies have been given greater expectations. Many well-known environmental protection equipment companies participated in the Tanzhou Ceramics Exhibition this time, and Oris Environmental Protection is one of them.
It is reported that the dust removal, desulfurization, denitrification and other solutions displayed by Oris Environmental Protection have been successfully applied to ceramic production enterprises before. For example, the Tianbi Ceramics Enterprise desulfurization and dust removal integrated system environmental protection project completed this year was successfully accepted in June under the inspection and evaluation of industry environmental protection experts and engineers. Data shows that the gypsum flue gas desulfurization treatment system built by Oris Environmental Protection has achieved the minimum emission standards of 6.72mg/m3 for particulate matter emissions and 7.35mg/m3 for sulfur dioxide emissions, helping ceramics companies practice "energy saving, emission reduction, green water" Qingshan” advanced concept of environmentally friendly production.
04
Products
On the first day of the Guangzhou Construction Expo, China Ceramics Network published "This Construction Expo is much more popular than expected! The report "Change Rock Expo" describes the popularity of rock slabs this year, and also predicts that the Tanzhou Ceramics Exhibition will transform into a "rock slab exhibition". Sure enough, the Tanzhou Ceramics Exhibition that opened today lived up to expectations. Slate is still the most popular product, with almost every ceramic tile brand exhibiting slate products. However, unlike the Guangzhou Construction Expo, as a professional exhibition for ceramic sanitary ware, Tanzhou Ceramics Exhibition also has other ceramic products in addition to rock slabs.
On June 30, the haute couture era opened in the "rock" world. The Mona Lisa slate haute couture strategic conference was successfully held. Mona Lisa Tile held up the banner of "haute couture" and officially launched the slate haute couture. era. At this Tanzhou Ceramics Exhibition, Mona Lisa mainly exhibited 3600×1600㎜ super stone slates and Galaxy Star series ceramic large slabs. Combined with the design of interstellar space, Mona Lisa showed the innovative breakthroughs of its products with the theme of "Exploration and Discovery".
When entering the Mona Lisa booth, many people were attracted by the calm and gorgeous floor tiles at the entrance of the booth. It is understood that this product is called the Gorgeous Secret Realm of Seven Star Precious Stones - Diamond Meteor. It is an original design patented by a national high-end scientific research platform, and its designs and colors are unique in the world. Speaking of Mona Lisa’s new Galaxy Star series ceramic slabs on display this time, with the background of human exploration of unknown galactic continents, Mona Lisa’s specially selected patterns and textures combined with ingenious artistic craftsmanship restore the secret realm of the universe in a small space, bringing the majestic The Milky Way stars are brought into human living space.
The Guanzhu ceramics opposite the Mona Lisa are causing quite a stir. In terms of products, the first is the 3mm crown bead thin large plate for the booth facade, which can achieve bending within the elastic limit of 12-15°, is lightweight and high-strength, and is an ideal choice for decorative panels.
Crown Bead Slim Large Plate< /p>
The second is Guanzhu landscape bricks. According to reports, a special function of this type of landscape brick is self-cleaning, that is, when paint is poured on it, the brick surface can almost "self-clean" without leaving any traces, and can be completely restored to its original state after being washed with clean water. Compared with ordinary landscape bricks and natural stones, this feature significantly enhances the advantages of Guanzhu landscape bricks in outdoor engineering channels such as hotels.
Guanzhu landscape tile self-cleaning function comparison test
Finally, Guanzhu, which is rich in "black technology" products, also exhibited graphene intelligent controlled heating tiles. The display of supporting paving techniques and dedicated explanations made this non-conductive heating tile popular with many exhibitors. of attention.
Crown Bead Graphene Intelligent Controlled Heating Tiles Non-Conductive Test
In terms of product trends this year, in addition to the hot rock slabs and functional ceramic tiles, thick bricks, which are gradually being accepted by real estate centralized procurement, also ushered in a small explosion. At the Tanzhou Exhibition, many brands also displayed their own thick brick products.
Jinyitao has been targeting the field of thick bricks since 2012. It has established a 150-person Sino-Italian joint R&D team to gain an in-depth understanding of the construction market demand and the stone market, and carry out targeted and forward-looking research and development. Product planning and development of outdoor ceramic thick plates that can replace stone. Jinyitao outdoor ceramic thick slabs solve the common problems of stone such as water spots, efflorescence, yellowing, and blackening. It basically does not require post-maintenance, and the cost is lower, which is better than natural stone. At present, Jinyitao's thick brick sales channels are mainly focused on large-scale outdoor engineering projects, and have been widely used in many outdoor engineering projects.
Jinyi Pottery Thick Bricks
Different from Jinyitao, Weige Quartz Brick is a brand that specializes in R&D and production of thick bricks. In 2009, it first launched the "2cm quartz brick" and it amazed the world with its aesthetics + functionality. The innovative products quickly subverted the material selection structure of outdoor curtain walls and floor paving. At this exhibition, Weige exhibited a full range of thick brick star products, such as granite series, lime stone, satin stone, Western Australia cloud shell, etc. According to reports, Weige thick bricks focus on benchmarking natural stone, mainly imitating stone textures, and the anti-slip coefficient has reached R11 level. They are not only anti-slip and durable, but also have no smell and no deformation. The carefully developed and designed brick surface texture is regular and full of particles. sense, able to meet different styles of high-end projects and satisfy consumers.
Weige quartz brick thick brick< /p>
With a thousand readers, there are a thousand Hamlets, and with a thousand viewers, there are a thousand Tanzhou Ceramics Exhibitions.
In general, the highlights such as "strong popularity, professional display, and abundant activities" are the good impressions left by the 2020 Tanzhou Ceramics Exhibition on Zhongtao Jun. But it goes without saying that the 2020 Tanzhou Ceramics Exhibition also suffers from inadequate logistical support.shortcomings, such as unclear road signs, insufficient inquiry service personnel, inconvenient parking, etc. By raising questions, I hope to attract the attention of the organizers of Tanzhou Ceramics Exhibition, so that they can continue to improve and truly build it into the "Bologna Exhibition of the East".
In the next four days, what else will you see at the 2020 Tanzhou Ceramics Exhibition? Please pay attention to the WeChat official account of China Ceramics Network, and Zhongtaojun will present it to you one by one!
Author: Zhong Taojun
