Text/Yang Xiangxiang
On August 31, 2020, the 10th China Real Estate and Pan-Home Industry Cross-border Summit and "New Blue Ocean, Big Brands" was hosted by the China Building Decoration Association and hosted by the Material Application Branch of the China Building Decoration Association and China Ceramics Network. The 2020 "Top Ten Brands of Building and Sanitary Ceramics" was held in Hangzhou. Langjing Bathroom won the title of "Top Ten Bathroom Brands" with its excellent strength and good reputation.
Langjing Bathroom was founded in 1994 and is a leading brand with both strength and influence in China's bathroom industry. Over the years, Langjing Sanitary Ware has always adhered to product innovation, continuously increased investment in production and research and development, and has made outstanding achievements in the five major categories of smart toilets, hardware showers, bathroom cabinets, bathtubs, and shower rooms. As of 2018, Langjing Sanitary Ware has obtained 48 national invention patents, more than 700 utility model and appearance patents, and a total of 788 national patent achievements. In addition, Langwhale Sanitary Ware has also established a professional product testing center, so that each product must undergo strict testing procedures before leaving the factory, and use industry-leading technology and standards to create products of excellent quality.
Langjing Sanitary Ware adheres to the spirit of sincere and responsible craftsmanship, always adheres to consumer demands as the core, and continues to provide customers with high-quality products and excellent service experience. Therefore, it has won the trust and love of most consumers at home and abroad. At present, Langjing Sanitary Ware has more than 1,500 sales outlets in China with its professional and complete sales and service network, and its products are exported to 107 countries and regions including the United States, Germany, the United Kingdom, France, and Japan.
The COVID-19 epidemic in the first half of 2020 is both a challenge and an opportunity for Langjing or the entire bathroom industry. On the one hand, most sanitary ware brands are facing severe challenges in the first half of the year due to the epidemic; on the other hand, the epidemic has changed people's lifestyles and promoted online marketing in the sanitary ware industry, resulting in changes in product sales channels. opportunities. In the first half of the year, live-streaming of goods and live-streaming investment promotion were extremely popular. It broke the traditional retail method and achieved a comprehensive breakthrough in sales channels. Langwhale Bathroom has also joined the live broadcast sales camp. Different from other brands, Langwhale Bathroom pays special attention to "precise traffic drainage" and independently developed a traffic drainage system.Investment promotion live broadcasts are launched regularly every month, and the investment promotion results are significantly improved.
Langwhale Bathroom Live Room
Lin Xuezhou, director of the Langjing Sanitary Ware Brand Management Center, told a reporter from China Ceramics Network: "Affected by objective factors, performance declined in the first half of this year, but the sales of smart toilets are growing at a monthly increase of 20%." It is understood that , the two new flushing technologies of Langwhale toilet, namely active siphon flushing technology and variable cross-section flushing technology, were independently developed by Langwhale and obtained national invention patents. These two patented technologies not only enhance the siphon strength of smart toilets and speed up the discharge of waste, but also reduce water consumption by 309%, making Langwhale Sanitary Ware smart toilets the first choice for many consumers. At the 2020 Brand Marketing Summit, Langwhale Bathroom launched the Langwhale Navigator S10 smart temperature-controlled toilet. This product combines the advantages of human body sensing, efficient identification, and automatic flip-up, and is very popular among consumers.
Langwhale Space Capsule X10 Intelligent Temperature Control Toilet< /span>
In recent years, the Langjing bathroom brand has been fully upgraded, and its store image has entered the 2.0 era, facing consumers directly with a high-end, international and professional brand image. At the same time, the Langjing Sanitary Ware brand communication strategy is in full swing, implementing the three "high" plans of high-speed, high-speed rail and high-altitude bombing (Internet), and building a "new wave" IP.
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It is reported that this year, Langjing Sanitary Ware will place advertisements in high-speed rail hubs in key cities across the country, "riding" China's high-speed rail to take advantage of the upward trend, greatly increasing brand awareness, and also spreading the word to the country and even the world.More consumers are showing off the outstanding strength and charm of Chinese sanitary ware brands. From outdoor advertising in high-speed railways and airports to self-media marketing layouts, the brand image of Langjing Sanitary Ware has been deeply rooted in the hearts of the people, and the brand influence has been expanded again.
In August, Langjing Sanitary Ware debuted at the Shanghai International Hotel and Commercial Space Expo (Hotel Plus 2020) with five series of high-end and high-quality products. Langjing Bathroom participated in the exhibition with the theme of "Whalezhi Bathroom Great Country Quality", showing a new way to empower space solutions and becoming the focus of the audience.
The key step in brand building is to grasp the direction of development. Lin Xuezhou, director of Langjing Sanitary Ware Brand Management Center, revealed: "Langjing is considering transforming and cooperating with engineering and real estate to break the retail situation and expand the market." The market is changing with each passing day. As people's requirements for quality of life increase, home customization has gradually become a trend. In the future, Langjing Bathroom will focus on home customization and strive to become the "new wave" in the bathroom industry.
Author: Yang Xiangxiang
