According to the "Ceramics Information" "Ceramics Industry Long March" field visit survey that lasted 7 days, Gansu currently has 14 building ceramics production companies (8 ceramic tile companies, 6 Siwa companies), 19 production lines, and a daily ceramic tile production capacity of 28 Thousands of square meters. Among them, there are 5 production lines for glazed tiles (whole-body marble tiles) with a daily production capacity of 108,000 square meters; 4 porcelain tile production lines with a daily production capacity of 127,000 square meters; 1 antique brick production line with a daily production capacity of 20,000 square meters; exterior wall tiles There is one production line with a daily production capacity of 25,000 square meters; there are 8 production lines in Siwa with a daily production capacity of 900,000 pieces.
There is only one ceramics enterprise left in Ningxia Hui Autonomous Region, with three ceramic tile production lines and a daily production capacity of 44,000 square meters. Among them, there is one large plate production line with a daily production capacity of 12,000 square meters; one medium plate production line with a daily production capacity of 25,000 square meters; and one square brick production line with a daily production capacity of 7,000 square meters.
There are 44 inkjet machines online in Gansu and Ningxia, and there are 4,650 employees in architectural ceramics (including Siwa) production enterprises, including 4,000 front-line production workers.
Tile production capacity reduced by 30%
Polished tiles are completely withdrawn
Gansu Province's construction and ceramics enterprises are mainly located in Pingliang City, Baiyin City, and Wuwei City. In the past three years, Gansu's architectural ceramics have shown an overall downward trend; compared with 2017, Gansu had a net decrease of 3 ceramic companies, a reduction of 5 ceramic tile production lines, and a daily ceramic tile production capacity of 87,000 square meters, a decrease of 31.3% and 23.7% respectively.
From the perspective of product categories, all three polished tile production lines have been discontinued; the number of glazed tile (full-body marble tile) production lines has increased from 4 to 5, and the daily production capacity has increased by 10,000 square meters; the antique tile production line has been reduced from 3 To 1 line, the daily production capacity decreased by 32,000 square meters; the exterior wall tile and ceramic tile production lines and daily production capacity remained basically stable. The number of roof tile production lines has been increased from 6 to 8, and the daily production capacity has increased by 230,000 pieces.
The only ceramic construction company in Ningxia is located in Zhongwei City. Compared with 2017, the number of production lines was reduced from 6 to 3, and the daily production capacity of ceramic tiles was reduced from 90,000 square meters to 44,000 square meters. It is worth mentioning that Ningxia Kehao Ceramics has built the first medium plate production line in Gansu and Ningxia provinces and the first and currently only large plate production line in the five northwest provinces.
In general, due to the market downturn and the impact and "encirclement and suppression" of surrounding production areas, the building ceramics industry in Gansu and Ningxia is facing severe challenges in three aspects. First, the "price war" caused by product homogeneity has become more and more intense. In order to reduce production costs, individual ceramic companies have made their products worse and worse. In order to seize the market, prices have dropped lower and lower, which has seriously disrupted the construction and ceramics markets and prices in both places. system. Second, although the two places are rich in raw materials and energy resources, as product sales become increasingly regionalized, the local market space is limited, coupled with inconvenient logistics, which has adversely affected the product sales of local companies. Third, although there is relatively little pressure on local ceramic construction companies to switch from coal to gas, companies still invest a lot of money in the purchase of environmental protection equipment, and the local environmental protection trend is obvious.
Gansu Silver:
Gathering 8 ceramic companies
Ceramic tile production capacity accounts for 74% of the province
Gansu's building ceramics industry started in the early days of the founding of the People's Republic of China and declined rapidly after reaching its peak in the 1990s. It was not until 2009 that, along with the wave of relocation of the domestic ceramics industry, a large influx of capital from Fujian, Wenzhou and other places invested in building factories, and Gansu's ceramics industry began to revive. In the past three years, affected by many factors such as the market downturn in the construction ceramics industry, Gansu's construction ceramics industry has been shrinking.
The picture shows a ceramics factory in Gansu that has ceased production.
Baiyin City's ceramic tile enterprises are mainly located in Pingchuan District and Jingyuan County. There are currently 5 ceramic tile manufacturers with 8 production lines, with a daily ceramic tile production capacity of 208,000 square meters, accounting for 74% of the province's total daily ceramic tile production capacity. Xiwa has 3 manufacturing companies and 4 production lines, with a daily production capacity of 550,000 pieces. It is a relatively concentrated ceramic production base in the northwest region.
Pingchuan District has a long history of ceramic culture, but the building ceramics industry emerged in the early 1990s. Later, due to inflexible mechanisms and backward technical management levels, products were seriously unsalable. Building ceramics companies stopped production one after another and closed down. The once prosperous building ceramics industry The industry exists in name only. Entering the new century, coal resources in Pingchuan District have entered a period of decline, and cultivating alternative industries has become a top priority. The local government has once again focused its attention on the building ceramics industry, introduced policies and measures to support the development of the building ceramics industry, and strives to revive the building ceramics industry.
However, things went counterproductive. Although the local government made various efforts and introduced enterprises such as Tai Rui and Shanchuan to settle in, it was far from the original industrial planning and vision. Currently, there are only 4 companies (including 1 Siwa company) left in production, and their survival situation is not optimistic.
Jingyuan County is adjacent to Pingchuan District and is the earliest county in Gansu to develop the ceramics industry. Jingyuan Ceramics Factory, founded in 1952, was very prosperous in the 1980s when its products were sold nationwide. Around 2013, Jingyuan County visited Foshan, Shandong, Faku and other places many times to inspect investment opportunities, and introduced a number of ceramic companies such as Evergrande Ceramics and Case Ceramics, gradually forming a building ceramics industry cluster.
In recent years, due to factors such as market downturn and regionalization of sales, price wars have intensified. The living space of construction and ceramics companies has been repeatedly compressed, and some companies are struggling to survive.Cool was defeated in the market competition, as evidenced by the discontinuation of production and exit of Case Ceramics.
When it was first established in 2014, Case Ceramics was one of the professional polished tile manufacturers with advanced equipment and large production capacity in the northwest region. Its product sales cover the entire northwest and southwest regions. By 2017, in just three years, Case Ceramics had ceased production and closed down due to a broken capital chain. When the "Ceramic Industry Long March" investigation team conducted an on-site investigation in 2020, Case Ceramics had been converted into a chemical factory, and no trace of the ceramics enterprise remained.
Hengda Ceramics, which was built at the same time as Case Ceramics, stood out among the fierce market competitors. Around 2017, Evergrande Ceramics changed one of its interior wall tile lines into a full-body marble tile production line, optimizing its product structure. , At present, Evergrande Ceramics is planning to build a large plate production line and carry out the second product upgrade.
Chen Binbin, head of Evergrande Ceramics, said, “In addition to stable production and a sound sales system, ceramics companies must also have a sense of strategy and cooperation. The more the industry is in recession, the more they must sign up for group heating and blindly reduce costs. , compete on price, harm others and do not benefit oneself, causing enterprises to enter an endless cycle."
Pingliang, Gansu:
5 ceramic companies and 6 lines
Industry scale remains stable
Pingliang City's ceramic tile enterprises are mainly located in Kongtong District, Jingchuan County and Huating County. Currently, there are 2 ceramic tile manufacturers and 2 production lines with a daily production capacity of 47,000 square meters; there are 3 Xiwa manufacturers and 4 production lines Article, with a daily production capacity of 350,000 pieces.
Compared with 2017, the ceramic construction enterprises, production lines and daily production capacity in Pingliang City have basically remained stable. There are neither new enterprises nor new production lines; only the products have changed with market trends. In 2018, on the basis of launching 800×800mm full-body marble tiles, Jinweiman Ceramics took the lead in launching 600×1200mm specifications in the northwest region, leading the northwest building ceramics industry into the "large format" era.
Compared with the growing trend of production lines in other production areas, Pingliang ceramics enterprises insist on making small kilns, slow-burning and high-quality products, and develop differentiation and quality. Chairman Jin Weiman Ceramics said, “The colder the winter, the more intensive farming is needed.” It is this concept of being brave in innovation and insisting on making high-quality products that not only enables Jinweiman Ceramics to seize the northwest market, but also increases the market share and profit margin of the products.
From a sales perspective, despite the impact of the epidemic and shrinking demand this year, the sales of Pingliang ceramics companies can reach more than 70% to 80%. On the one hand, it is due to the update and iteration of corporate products, which is in line with market trends and trends; on the other hand, it is due to the restructuring and withdrawal of companies in surrounding production areas.It also gave up some market space.
It is worth noting that Pingliang's West Tile industry has developed rapidly. Among the five existing ceramic construction companies, three are mainly engaged in the production of West Tile. According to reports, Siwa has a long history of development in Pingliang, and the market demand in the northwest region is also relatively large, which has promoted the rapid development of Siwa industry.
Ningxia central defender:
It has planned 80 lines with an annual production capacity of 300 million square meters
Now there is only 1 ceramics company with 3 lines
At the beginning of this century, Ningxia's construction and ceramics industry also prospered. However, due to limitations in location, environment, market, etc., as well as the squeeze from surrounding production areas, construction and ceramics companies stopped production and exited one after another. Currently, only one construction company remains. Tao Enterprises.
The only ceramics enterprise in Ningxia is located in Zhongwei City. The local area is rich in pottery and clay resources and has inherent advantages in developing the ceramics industry. At the beginning of this century, Zhongwei relied on its resource advantages to plan a 5,000-acre ceramic industrial park and proposed the ambitious goal of "building 80 production lines in 10 years, with an annual ceramic tile production capacity of 300 million square meters and an output value of 5 billion yuan." From 2004 to 2007, Zhongwei also introduced two or three ceramic construction companies, but they were far from the expected goals.
When "Ceramic Information" conducted a "Ceramic Industry Long March" survey in 2014, there were three ceramic construction companies in Zhongwei: Kehao, Xinmeiya, and Meikang. Around 2016, New Meiya and Meikang ceased production and closed down one after another, leaving Kehao as the only ceramic construction company. According to local industry insiders, in addition to their own poor management, the collapse of enterprises is mainly affected by the deterioration of the market environment.
Kehao Ceramics was founded in 2000. It was once the largest ceramics enterprise in the northwest region. It originally had 6 production lines and its products include glazed tiles, porcelain tiles, exterior wall tiles, west tiles, etc. In recent years, Kehao Ceramics has been committed to optimizing and upgrading its product structure. It has renovated a medium plate production line, a large plate production line and a square tile production line, achieving product innovation and iteration.
Kehao Ceramics' factory and production lines are undergoing technical renovation.
According to Yu Bing, head of Kehao Ceramics, Kehao Ceramics will use flexible production to better adapt to the market. Currently, Kehao has three production lines for large slabs, medium slabs, and thick bricks. The large slab line can produce large slabs in three specifications: 750×1500mm, 900×1800mm, and 1200×2400mm. It also has the conditions to produce rock slabs; The medium plate line can not only produce medium plates of two specifications: 400×800mm and 600×1200mm, but also produce glazed tiles and polished tiles; the thick brick line can produce square tiles,Personalized products such as permeable bricks allow enterprises to produce in small batches and dealers to obtain small batches of multiple varieties, saving logistics costs and reducing financial pressure on dealers.
The following is the statistics of ceramic tile (tile) production capacity in Gansu and Ningxia, with a total of 15 ceramic companies and 22 production lines.
Pingliang City, Gansu Province
Company name: Pingliang Jinweiman Ceramic Technology Co., Ltd.
Address: East 1st Road, Industrial Park, Kongtong District
Area: 260 acres
Contact number: 0933-8493333
Date of establishment: 2017
Main brands: Weiman, Weijing
Key markets: Northwest
Product type and production capacity scale: 1 full-body marble tile line with a daily production capacity of 15,000 square meters
Total daily production capacity: 15,000 square meters
Large board and medium board specifications: --
Planned number of production lines to be built: --
Fuel structure: water gas
Total number of employees/number of front-line employees: 200/150
(The article is reproduced from Ceramic Information)
