As we all know, there are many unsolved mysteries in the world, such as the mystery of the origin of mankind, the mystery of ghosts, the mystery of aliens, the mystery of the pyramids, the mystery of Bermuda... people are endlessly curious. What this article is going to talk about is not these huge events, but the unsolved mysteries of the ceramics industry.
How can there be unsolved mysteries in the ceramics industry? After reading this, many people may think that Brother Chan is trying to please others.
If you don’t believe it, please read on.
1
The mystery of scale
Some ceramic construction companies and brands always say this when promoting their large scale - we have × production bases (total area of × acres), × production lines, × employees, and the annual production capacity reaches × billion square meters ,etc.
However, you will find that their publicity data on scale are erratic, sometimes big and sometimes small, sometimes high and sometimes low: what they said yesterday is different from what they said today, what the marketing department said is different from what the production department said, and what the distribution department said is different. What is said in business meetings is different from what is said in internal meetings, what is said in press releases is different from what is said in articles, what big leaders say is different from what small employees say... This may be caused by the continuous growth of the company and brand. , it may also be caused by the lax expression of the relevant personnel, or there may be deeper reasons.
The scale of some construction and ceramics companies and brands is unclear and a mystery.
2
The mystery of innovation
Some ceramic construction companies and brands always say this when promoting their strong innovations - our ×× products/×× technology/×× equipment are the first (original) in the industry/the best in the country/the world's leading, What level has been achieved, etc.
However, you will find that most of their innovations are only reflected in various copywriting: the texture of your product is 100% restoration of rare stone, and the color of my product is original by an internationally renowned designer., in fact, they may all come from the exhibition hall next door; the selling point of your process is 3D inkjet, and the selling point of mine is 4D inkjet. In fact, the person who wrote the copy may not even understand what "D" is; your glaze Imported from Spain, my equipment was imported from Italy. In fact, they may all be made in China... Although they are similar and identical, they all appear to be justified and well-founded.
The innovation of some construction and ceramics companies and brands is invisible and intangible, a mystery.
3
The Mystery of Performance
Some construction and ceramics companies and brands always say this when promoting their very good performance - we bucked the trend in a severe environment and greatly exceeded our sales tasks/sales revenue achieved a substantial growth of ×%, attracting investment The work results are gratifying/successfully developed × new customers in one investment promotion meeting, etc.
However, you will find that they are like this every month, every quarter, and every year: Why is your performance constantly rising, but your position in the industry remains unchanged or even getting worse? Why is your performance continuing to rise but your market share shrinking? Why do you have to cut salaries and lay off employees despite your continuous improvement in performance? ...In fact, performance cannot deceive people, and the public's speech is sharp.
Ah Q’s spiritual victory method may not be unable to have a positive effect. See through without telling, see through without exposing, and the performance of some construction and ceramics companies and brands should become a mystery.
However, you will find that the benefits they provide are illusory and difficult to cash in: not to mention that the salary does not meet expectations, cannot be paid on time, and may have to be withdrawn; even purchasing social security requires queuing, and maybe it is not until you resign. Not to mention that they often work overtime and have no guarantee of rest... When the benefits cannot be cashed out, or even if all the benefits are cashed out, some employees will find other ways to make up for their benefits by speculating on goods. As for how much money you can make by speculating in goods, it is difficult to say clearly. It depends largely on luck and courage.
No one wants to move bricks unless they can earn a certain amount of income. To increase the income of ceramic builders in an open and honest manner, the treatment of some ceramic construction companies and brands should not become a mystery.
5
The mystery of origin
Many ceramic companies and brands always say this when promoting their products - we are a Foshan brand/Guangdong brand and have a production base in Foshan/Guangdong. Every ceramic tile produced is authentic Foshan/Guangdong bricks. ,etc.
Hee hee, there is no need to give an example on this point. I believe many pottery builders will smile knowingly when they see this: Just as the Yangcheng Lake hairy crab breeding area in Suzhou continues to decrease, there are more and more Yangcheng Lake hairy crabs in markets across the country. Similarly, as the production capacity of Foshan/Guangdong ceramic tiles gradually decreases, more and more Foshan/Guangdong ceramic tiles are sold in shopping malls across the country.
What is authentic Foshan/Guangdong brick? Isn’t it true that authentic Foshan/Guangdong bricks cannot be sold or used? Which building ceramics company or brand would dare to state the place of origin on the packaging boxes of its own or OEM products? …For those construction ceramics companies and brands and their employees and dealers who are unwilling to use the banner of Foshan/Guangdong bricks, or want to use the banner of Foshan/Guangdong bricks but are unable to do so, the origin of the product may always be an undecided matter. Embarrassing thing.
It can only be understood but cannot be explained in words. The origin of most ceramic companies and brands is a mystery within a mystery.
……
Perhaps, precisely because there are more mysteries, our building ceramics industry is more attractive and more worthy of our exploration and persistence.
It's a family opinion, if you don't accept it, come and argue, you are welcome to give it a try!
Author: Zen Can
