2020 is known as China’s “Year of Rock Slabs”. During this year, the number of slate production lines across the country exploded from a dozen at the beginning of the year to more than 100, and production capacity expanded dramatically. After entering 2021, the growth momentum of rock slab production capacity has gradually stabilized. Driven by consumer demand for slate, slate companies have begun to expand the slate track in terms of marketing, channels, exhibition halls, finished product processing, and standard formulation to enhance brand influence.
In 2020, slate companies invested heavily in production lines, sounding the clarion call to enter the field of slate; in 2021, slate companies gradually deepened the connotation of slate and made frequent big moves, the most representative of which was the launch of slate New showroom.
In the ceramic industry, the headquarters exhibition hall is an important place for a company to display its brand image, strength, culture, and products. As an important media for ceramic companies to cross-border home furnishing industry and an important opportunity for manufacturers to transform, the display design of rock slabs is particularly important.
In 2021, many ceramic companies that have entered the field of rock slabs have successively launched rock slab displays, once again creating a strong "slate trend" in the ceramic industry. Some companies that have taken the lead, especially the powerful companies that won the "First Golden Rock Award" on the China Ceramics Network, have carefully built slate exhibition halls that are quite bright and have attracted widespread attention from industry insiders.
1
Nobel Slate
——The designers of the first "Golden Rock Award" love rock slab brands
Keywords: technology, culture, innovation
On June 7, the Nobel Science and Technology Culture Center officially unveiled its mystery. It is reported that the exhibition hall was jointly built by Nobel and famous designers Lin Congran and Du Baijun. It is an experiential technology, culture and art that integrates "cultural and artistic inheritance, cutting-edge technology application, architectural aesthetic expression, future space visual creation, and corporate strength display" pavilion.
As the world's first slate technology and culture experience center, the Nobel Technology and Culture Center has already won the "Global Future Design Awards 2020" (Global Future Design Awards 2020) for its innovative design before it was fully completed.(Commercial Architecture Award)". It is also the first domestic dry-hanging project with the largest thick slate exterior wall, breaking through the conventional maximum dry-hanging single block area limit of 1.5 square meters and creating a new benchmark in the industry; it is also the only one in the industry with "Multimedia + high-tech AI" interprets the architectural space of multiple scenarios for the application of rock slabs, demonstrating the innovative practice of Quanyan customization in the home furnishing field.
2
General·Slate
——The first "Golden Rock Award" 2020 Influential Rock Slab Brand
Keywords: national trend, nature, cross-border
The new exhibition hall "Yan Spacel" at Jiangjun Yanban's headquarters has been officially opened recently, with a total area of 3,680 square meters. It combines national aesthetics, natural ecology, and home ecology, and cleverly integrates space functions and personality to create high-end rock slabs. Spatial aesthetic vision.
The intensive large slate display area does not have too many design traces, but comprehensively presents the diversity of Jiangjun slate products. The exhibition hall refines the elements of Peking Opera masks for creative design, creates an ocean world through 3D visual effects, and designs a natural ecological scene of giraffes bowing their heads to drink water, breaking the boundaries of traditional forms. The creativity is bold and imaginative, and fullyShow the inclusiveness of General Yanban.
3
New Pearl Slate
——The first "Golden Rock Award" 2020 Influential Rock Slab Brand
Keywords: concept space, high-end customization
On April 18, the opening day of the 36th Foshan Ceramics Expo, the New Pearl Slate Headquarters Exhibition Hall - Rock Ecological Hall No. 1 was officially opened.
Yan Ecological Hall No. 1 has two floors. The first floor is a slate concept space. The space area includes a slate cultural display area, a project display area, a product selection area, and a designer interaction area. It adopts a minimalist and stylish fair-faced concrete style, with highly layered lighting and The environmental atmosphere design creates an elegant and inspiring space experience.
The second floor is the slate home application experience area, which focuses on high-end customization. It is divided into a public space demonstration hall, a full rock home system display area, a luxury life hall and a trendy life hall, surrounding home spaces and public spaces. In all aspects, through various slate applications with a strong sense of quality and design, we not only provide slate space solutions, but also create an elegant and comfortable space experience without losing the design quality.
4
KIMS Slab
——The first "Golden Rock Award" 2020 Influential Rock Slab Brand
Keywords: Mount Emei, Quanyan, Art
On April 18, the all-rock exhibition hall of the Emeishan KIMS slate Foshan headquarters was officially completed.
The exhibition hall covers an area of over 4,000 square meters. It is designed with Mount Emei culture as the starting point and perfectly integrates the representation and connotation of Mount Emei. The exterior facade adopts the shape of towering basalt, which is full of three-dimensionality and charm; the interior of the exhibition hall also incorporates a large number of regional, historical and cultural elements. The Qili Banshan Mountain, colorful auspicious clouds, ancient Ebi rocks, famous golden rocks and other unique elements make people infinitely yearn for it. , interpreting the perfect fusion of nature and art.
A series of high-end products such as 2.5mm core thin slate and 3.0mm tactile slate are widely used in the exhibition hall, and are decorated with abstract artworks and pure natural green plants to truly break the gap between material and space, people and Natural boundaries.
5
Shun pyroxene plate
——The first "Golden Rock Award" 2020 Influential Rock Slab Brand
Keywords: poetic, comprehensive, immersive experience
Shunhui Slate Exhibition Hall is organized byThe overall layout is designed by Cai Zhuyuan of Boss Road Design. The overall layout is centered on the 1+N slate system solution. It uses the trinity of "slate home scene system, building decoration system, and full supply chain system" as the display method to "build a human settlement that meets human ideals". "Environment" is a scene design, and it is one of the exhibition halls with the most comprehensive coverage of domestic rock slab application display systems.
The exhibition hall integrates various cultural trend elements such as Eastern aesthetic conception, Western simple fashion and construction industry, and perfectly applies Shunhui slate products in various space scenes, such as living room, dining room, kitchen, bathroom, material selection area and negotiation area. The separation between the upper wall and the lower area is natural and seamless, allowing visitors to experience it immersively and understand the product in multiple dimensions.
Cai Zhuyuan built an art museum-style poetic exhibition hall for Shunhui slate slabs. The three-way linkage between designers, artists, and brands demonstrates the unique humanistic sentiments and social responsibility.
6
Wells MAX+ Slate
Keywords: fashion, simple luxury, all-rock slab
On May 31st, Wells MAX+ Slate Exhibition Hall officially opened. The exhibition hall combines international cutting-edge space design concepts, takes the most fashionable design trends as the leading factor, incorporates artistic simple luxury design, creates a smart and rational minimalist trend new luxury space, and shows the infinite possibilities of MAX+ slate.
It covers the Wells MAX+ full slate lineup, imported Italian original product design, Dalian pattern+large size slate core advantages to cater to the trendy fashion aesthetic vision, 800×2600mm, 900×2700mm, 1200×2400mm, 1200 ×2700mm, 3200×1600mm and other full specifications, and multiple scenes such as floor, wall, coffee table, cabinet, panel, island table, etc., creating a three-dimensional full-sensory experience center.
7
Enter Strong Rock Slab
Keywords: simplicity, diversity, openness
The headquarters exhibition hall built by Jinqiang Yanpan with huge investment was unveiled in early May.
The exhibition hall of Jinqiang Slate Headquarters has a total area of about 2,800 square meters. It is entirely built with slate. It integrates the three major labels of youth, simplicity and modernity. It uses the cross-border aesthetic application display model of slate to create a one-stop high-end home furnishing model. experience. The exhibition hall is divided into multiple real-life rock slab display spaces according to different areas, including the reception area, plate area, Chinese tea room, dining and kitchen space, bathroom space, and outdoor application space. Each display area is divided in sequence but connected to each other, forming a gradual and surrounding opening. space, and at the same time use the sense of light to superimpose the sense of spatial hierarchy, allowing colors, lines and objects to flow with the current emotions and senses, creating a diverse sensory scene.
8
Huayan Pinzhi·Stone Slab
Keywords: Hecube, Five Elements, Diversity
On April 21, the new exhibition hall of Huayan Pinzhi Slate Headquarters opened grandly. The exhibition hall of Huayan Pinzhi Slate Headquarters is designed with the concept of "he cube" and is presented around the three directions of "hehe", "fusion" and "box".
The exhibition hall uses the concept of the sum of the five elements when designing the space, metal, wood, water, fire and earth. The "sum of the five elements" runs through the entire exhibition hall design, implying that everything can be transformed, interconnected and balanced. Integration means that the exhibition hall is no longer an ordinary old-fashioned single-function exhibition hall, but integrates offices, art galleries, home furnishings, art centers, design hotels, art commerce and other functions to meet diversified functions, such as designer communication, Cross-border cooperation, joint curation, C-end users, KOL interaction, etc. The box represents the three square boxes of the 10-meter-long slate curtain wall, the floor-to-ceiling glass curtain wall and the door plaque. The combination forms the shape of the entire exhibition hall facade, which is very visually shocking.
9
OSSO slate
Keywords: Italian, luxury, international
OSSO Slate Home Center was officially unveiled on the opening day of the 2021 Spring Foshan Ceramics Expo on April 18. The 3,000-square-meter exhibition hall is composed of tens of thousands of Aoxiang slates. It uses Italian luxury modern style as the carrier to integrate popular trends. , fashion style and Italian interior decoration aesthetics are vividly displayed.
The showroom follows the Italian luxury and modern design style, and uses customer flow routes as the spatial layout. Each part of the space is interspersed with each other and closely connected to enhance customers' comfortable consumption experience; continuing the international and intelligent tone , integrate more into life, pay attention to the overall color matching, make the space more modern, fashionable and high-end luxury.
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The stone slab exhibition hall is an important carrier for stone slab companies to present product application effects and enhance brand connotation. It presents a variety of forms according to brand positioning. If stone slab companies want to better present product application effects and enhance brand connotation, they must make a fuss about building stone slab exhibition halls.
Finally, cast your vote! What’s your favorite brand of rock slab display?
(Author: Sitao)
