2021 is the first year of the country’s 14th Five-Year Plan. Opportunities and challenges coexist, and the industry ecology and market structure will be comprehensively deconstructed and reshaped. As a large-scale modern ceramics enterprise that takes win-win as its top priority, Lion Ceramics has always adhered to the principle of "struggle-oriented, result-oriented" for many years, and has thoroughly implemented the service terminal, assistance terminal, and achievement terminal. development concept.
Looking back on the past year, Lion Ceramics has used actions to interpret the spirit of "strugglers". Through the integrated development of production advantages, R&D advantages, talent advantages, and marketing advantages in the north and south production areas, it has continuously achieved brand strategy upgrades and terminal system upgrades. , operating model design, and product strength upgrade.
Upgrading brand strategy
Strongly settled in China Ceramics Headquarters
On October 16, 2020, a grand opening of the new exhibition hall of China Ceramics Headquarters and the 15th National Dealer Summit centered on the Lion Ceramics brand strategy centered on "Dual-core Gathering Power and Blooming China" were held in Foshan, Guangdong, the porcelain capital of China, was grandly held.
Lion Ceramics’ entry into the China Ceramics Headquarters Base can be said to be a benchmarking and demonstrative historical event in China’s building ceramics industry. On the other hand, it demonstrates Lion Ceramics’ strong corporate strength, development potential, and innovation capabilities. Lion Ceramics This also sounded the clarion call for Wang Tile’s brand strategy to be upgraded.
At the opening ceremony, Liu Bao, chairman of Lion Group, said: "After eighteen years of passionate leaps, Lion Ceramics has become increasingly perfect. This time it has entered the exhibition hall of China Ceramics Headquarters Base, it is a great opportunity for Lion Ceramics. With milestone significance, this also marks that Lion Ceramics has once again taken a key step forward in the upgrading and development of brand strategy. Looking forward to the present and the future, this will definitely bring broader and more efficient results to the sustainable development of the Lion brand. Development Prospects ”
2021 National Store Manager Special Training
Help terminals be fully upgraded
From March 7 to 9, 2021, Lion Ceramics Headquarters and Lion Ceramics strategic partner Guangdong Zhishan Marketing launched an atmosphere-rich learning trip in Foshan, Guangdong, the porcelain capital of China - "Riding the Wind and Waves Sword Pointing to the Terminal" Lion Ceramics "Because you are extraordinary" 2021 National Store Manager Special Training Camp and 315 New Year Promotion Kick-off Meeting.
It is understood that this national store manager special training camp adopts the three-pass daily training + assessment + practical training model for the first time, attracting general managers, gold medal store managers, and elite shopping guides from Lion Ceramics’s national flagship stores. More than 200 representatives attended. As the special training camp is about to end, store managers across the country who participated in the special training have faced the final written test question and answer test. Lion Ceramics’ strategic partner Guangdong Zhishan Marketing Gold Medal Lecturer has fully strengthened the special training through on-site customized written test questions and answers. Training memory once again helps Lion terminal stores have a good start in 2021 and improve their performance.
Throughout the 315 nationwide large-scale terminal flagship store event, Lion Ceramics customized execution plans for stores across the country, sorted out customer acquisition steps, and created a complete system of store + channel + team. In 2021, Lion Ceramics will rely on the brand strategy to further upgrade its brand empowerment terminal service upgrade plan. Through empowering terminal stores, it will achieve the goal of solidly building a national brand and provide better services to consumers.
Combining practice with theory
Lion tiles shine in Zhengzhou
On April 17, 2021, the Lion Ceramics flagship store located in China's commercial capital "Zhengzhou" has been carefully renovated and upgraded to prepare for its grand opening on the golden day. At the same time, a ceramic tile fashion craze brought by Lion Ceramics It also officially kicked off. The vast and lively event scene fully exaggerated the hot atmosphere of the opening.
In the afternoon of the same day, more than 200 people from local decoration company partners, industry guests and major media friends witnessed the grand opening of Lion Ceramics’ 2021 Spring New Product Tasting Exchange Conference in Zhengzhou Station, this glorious moment. At the conference site, Lion Ceramics once again showed its big-name charm, integrating technological ingenuity and trend trends, giving a better life a richer and more diversified new expression of home aesthetics, and achieved impressive results, collecting a total of one million yuan in product deposits and cooperation intentions. .
For many years, Lion Ceramics has relied on its comprehensive marketing system and the strong brand strength established over the years to formulate effective terminal strategic implementation plans with dealers from all over the world, and provided strong assistance and suggestions. , comprehensively boosting terminal store sales. In this way, every dealer and family member can benefit from terminal marketing training, event implementation, plan execution, team building and other aspects.It has been effectively improved and gradually grown into a leading local building ceramics brand.
Ecological reshaping, strategic layout
Northwestern Branch + Shared Warehouse
On May 25, 2021, the official operation of Lion Ceramics Northwest Branch + Shared Warehouse and the 2021 New Product Tasting New Terminal Competition Strategy Private Board Meeting were held grandly at the Xi'an Convention and Exhibition International Hotel. Under the warm invitation of Lion Ceramics, guests from the five northwest provinces More than a hundred elites in the ceramic industry gathered together to discuss the road to wealth and witness the brand power of Lion Ceramics throughout the country.
Mr. Liu Bao, Chairman of Lion Group, and Mr. Qi Junjian, Executive Vice President of Shandong Chamber of Commerce and General Manager of Weinan Liuhe Ceramics, unveiled the Northwest Branch of Lion Ceramics. This move marks a steady step for Lion Ceramics in the national market. It has officially launched a branch warehouse-style operation and maintenance system, strongly laid out the brand strategic development in the western region, and led the trend of the ceramic tile industry.
It is reported that the official operation of Lion Ceramics Northwest Branch + Shared Warehouse is an important moment to fully implement the group's customer-centered "market forward, service forward, product forward" corporate development strategy; this will fully Fangwei helps solve the financial, warehousing, and freight logistics worries of dealers and partners in the northwest region, fully opening up the last mile between enterprises and dealers, and laying a solid foundation for Lion Ceramics' nationwide strategic planning. Base.
Joining hands with the world’s top glaze companies
Products achieve leaps in multiple dimensions
On June 23, 2021, a strategic signing ceremony between Lion Ceramics and Italian Carobia Glaze Company, the world's top glaze company, was held at the Lion Ceramics headquarters. The two parties formally reached a long-term strategic cooperation.
The strong collaboration between Lion Ceramics and Italy's Carobia Glaze Company has produced a variety of world-class glazes tailored for Lion Ceramics, which not only enables the advanced European technology to be inherited and applied in China, It can also make the color of each product of Lion Ceramics more natural and lifelike, and the texture clarity and transparency can be greatly improved, which is enough to carry more personalized and differentiated precious stone texture elements to meet the needs of contemporary consumers in their pursuit of art and lifestyle. A new attitude of mutual integration.
While the external appearance is improved,, the internal performance of Lion Ceramics has also been fully evolved since then. The surface wear resistance of the ceramic tiles has been improved again to Mohs hardness level 5-6, achieving the highest level in the country. Combined with the enhanced temperature resistance of the glaze, the product hardness and wear resistance are even deeper. Integrated, the stability is better, and the acid and alkali resistance is also greatly improved, fully solving the pain points of users and making it possible to have common features of performance and appearance.
The artistic gene of Lion ceramic tiles combined with the scientific and technological strength of Italy's Carobia Glaze Company will surely help the Lion brand achieve a further upgrade of its product strategy, from multiple dimensions of appearance, quality, design and artistic value. Achieve a leap forward and connect with the world’s top standards.
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Be striver-oriented and result-oriented. Lion Ceramics, as a large-scale modern construction ceramics enterprise that takes win-win for manufacturers as its first priority, has been deeply implementing the development concept of serving terminals, assisting terminals, and achieving terminals for many years. In the second half of 2021, the Lion brand is about to undergo a comprehensive upgrade. The brand Multi-dimensional and efficient renewal. Lion Ceramics will also rely on the powerful dual-core marketing center + dual production base operation model of Guangdong Foshan in the south and Foshan in the north, combined with the national distributed branch warehousing management system, one business one policy system, terminal strategy formulation system, and terminal global marketing system , Lion Ceramics Smart Home smart store system realizes service forward, product forward and market forward; comprehensively assists the vigorous development of every Lion family member. We believe that in his company's "win-win situation for manufacturers and business-oriented" Under the guidance of the strategic policy of "Friends, moving forward with business", Lion Ceramics will surely win a better future and create a more brilliant chapter!
It is worth mentioning that since 2012, Lion Ceramics has won the heavyweight award of "Top Ten Brands of Architectural Sanitary Ceramics" for nine consecutive years. In the 2021 list selection, Lion Ceramics was also shortlisted with high scores + high votes, and performed well in the final evaluation round. Can Lion Tile continue to defend this honor? Please stay tuned for the results of the 2021 "Top Ten Brands of Building Sanitary Ceramics" that will be announced online on July 10!
