When it comes to Sichuan's earliest brand-operated home building materials distribution company, most people's first reaction is China Resources Building Materials. Since its establishment in 1995, this company has been mainly engaged in the agency sales of ceramic tiles and furniture. Relying on precise market positioning and continuously innovative business strategies, it has become one of the most powerful "big merchants" in Chengdu and even Sichuan.
In 2020, China Resources Building Materials and Nobel Ceramics, known as the first brand of architectural ceramics, officially reached a cooperation relation. According to survey data from relevant institutions, Nobel Ceramics (2019-2020) has topped the sales volume of mid-to-high-end ceramic tile brands for two consecutive years. No. 1 in the country, the two sides joined forces and immediately launched a fierce offensive on the high-end ceramic tile market in Chengdu. In March this year, the Nobel NO.1 store located in Chengdu Fusenmei Home Furnishing Famous Street set sail, adding another "Internet celebrity landmark" to the unique Jinguan City.
The cooperation between Nobel Ceramics and China Resources Building Materials is a match made in heaven.
Philosophy consistent
As a responsible and responsible leading brand in the ceramic tile industry, Nobel Ceramics has been doing so for decades. Always keep in mind the mission of "creating a healthy and high-quality life", based on consumer demand, taking design as the entrance, and based on the scientific and technological strength of excellence, we will continue to carry out technology iteration, product innovation and service experience optimization, and use "updated technology, better ceramic tiles" to serve consumers It opens up endless possibilities in your home space.
The concept of China Resources Building Materials is exactly in line with Nobel Tiles. Over the years, the company has adhered to the business philosophy of "people-oriented, honest management" and is committed toIt provides consumers with personalized and integrated home services, and to a certain extent leads the trend and direction of home building materials consumption in Chengdu. In the face of customers, China Resources Building Materials dares to promise: "One consumption, lifelong service."
Qin Yan, general manager of operations of China Resources Building Materials, once said in a media interview: "I position China Resources Building Materials as a service provider. We are willing to provide professional ceramic tile processing, laying and after-sales services to housing developers. We are also willing to provide Providing professional services to retail customers such as rough house decoration, partial renovation, and second-hand house renovation. "In Qin Yan's eyes, no matter how policies change and the market changes, the demand for high-quality services remains unchanged. "What we need to do is. Give products more value through services and let customers enjoy more value-added services. ”
Nobel Ceramics A brand with strong brand power and product power, when encountering China Resources Building Materials A dealer with excellent service and delivery capabilities is destined to have a wonderful chemical reaction.
Sword pointing at the rock slab
As we all know, rock slabs combine the advantages of many materials. They not only have the beautiful texture of stone, but also have strong plasticity, high hardness, and a wide range of applications. They are regarded as a powerful tool for the ceramics industry to cross-border into large homes. Since 2020, a large number of companies have rushed into the slate production camp. In this wave, the two major brands of Nobel slate and Hanwei slate have come out one after another. The boundaries of application dimensions, and innovations in material performance and decoration, have created an industry outlet for all-rock customization.
Backed by a strong slate manufacturer, China Resources Building Materials is also at the forefront of the market in terms of slate construction application and delivery capabilities. It is reported that China Resources Building Materials visits large-scale ceramic exhibitions at home and abroad every year. By observing and learning the principles and operating methods of advanced processing equipment, it then upgrades, debugs and refits its existing equipment. Through perseverance in exploration and experimentation, China Resources Building Materials The finished product delivery system for whole-house slate customization has been gradually improved. It is understood that China Resources Building Materials currently has a top-level configuration of customized design teams, three professional slate processing plants, transportation and hoisting teams, and installation and construction teams. From design to transportation to construction, it is truly practical.Now "what you see is what you get".
The Nobel Chengdu NO.1 store mentioned above is the first store of Nobel Ceramics across the country. The first rock slab technology experience center. It is reported that the entire facade of the experience hall is made of dry-hanging 1600×3200㎜ large rock slabs. The hall also uses 4D space holographic projection and other highly technological means to achieve extraordinary product performance and space utilization effects. Perfectly presenting samples of "smart home" and "smart life", allowing consumers to deeply perceive Nobel Ceramics/Rock Board product application possibilities are endless.
At the opening ceremony of the Nobel Chengdu NO.1 store, Zhou Guoyue, president of Hangzhou Nobel Ceramics Co., Ltd., said: "The Nobel Chengdu NO.1 store is Nobel's insistence on technology-leading innovation strategy and high-end ceramic tile brand positioning. This is another major strategic move and an important step for Nobel to lay out the southwest market, which has far-reaching strategic significance.”
Continuous improvement
Someone once compared brands and dealers to a "lover relationship". When one party is on the rise of its career, the other party cannot stop. Progress and development at the same time are important factors to ensure a long-lasting relationship between the two parties. This has been well verified in the cooperation between Nobel Ceramics and China Resources Building Materials. It can be said that the growth of the brand is closely related to the dealers, and the growth of the dealers' strength is inseparable from the building of the team.
If you have the opportunity to go to the Nobel Ceramics store in Chengdu, you will find that before you enter the store, , the smile on the shopping guide’s face is enough to make people feel sincerity, kindness and kindness. As the saying goes, laughter can be faked, but happiness cannot be faked. The real core of terminal store service is not actually various "formal" actions, but the inner happiness of service personnel. Only when an employee has a sense of belonging to the company, loves the job, the brand and the brand's products, can he serve every customer with all his heart and soul, and pass on happiness to consumers.
It is understood that China Resources Building Materials currently has more than 300 employees, and more than 20% of employees are employees with more than 8 years of experience. Its management is basically born in the 1980s, and employees born in the 1990s are gradually entering middle management. It can be said that The whole team is very young and energetic. China Resources Building Materials practices the "teaching, helping and guiding" model for the training of new employees. In addition, for new employees who are motivated and have ideas, the company is also willing to give them opportunities to try and make mistakes, thereby further motivating young people. People have the drive to dare to venture and fight.
It is understood that China Resources Building Materials currently has more than 300 employees, and more than 20% of employees are employees with more than 8 years of experience. Its management is basically born in the 1980s, and employees born in the 1990s are gradually entering middle management. It can be said that The whole team is very young and energetic. China Resources Building Materials practices the "teaching, helping and guiding" model for the training of new employees. In addition, for new employees who are motivated and have ideas, the company is also willing to give them opportunities to try and make mistakes, thereby further motivating young people. People have the drive to dare to venture and fight.
Manufacturers are united
“In 2020, offline physical stores were affected by the COVID-19 epidemic, and most building materials manufacturers were in a state of confusion. In such an environment, China Resources Building Materials chose to buck the trend and cooperate with Nobel Ceramics joined hands and dared to invest in the construction of a large store of several thousand square meters, completely out of trust in the many leaders of the brand headquarters, and also to Nobel Ceramics BellBrand confidence. "Wang Jian, executive general manager of China Resources Building Materials, said in an interview with a reporter from China Ceramics Network.
It is understood that China Resources Building Materials has currently opened 2 Nobel Ceramics direct-operated stores in Chengdu, with a layout of 30 It has secondary outlets in multiple regions and has set up a warehousing center in Qingbaijiang District, Chengdu to provide warehousing, logistics, distribution and other services for secondary agents. Wang Jian believes that Chengdu has absolute advantages in radiating surrounding markets in terms of city size, logistics and transportation. From the initial regional division of 7 districts and 12 counties, now Meishan, Ziyang and other regions have been added, Nobel Tile The choice to hand over the operation of this southwestern core market to China Resources Building Materials shows that the entire group is extremely far-sighted in its market positioning and planning.
Since the cooperation, both parties have always maintained a tacit cooperation and complement each other. First of all, Nobel Ceramics is positioned as the leading ceramic tile brand in China. China Resources Building Materials closely follows the headquarters' strategy and regards it as the leading brand of ceramic tiles in Chengdu. It is operated by the first ceramic tile brand, and its main customers are also mid-to-high-end groups; secondly, Nobel Ceramics itself is a A brand with its own traffic, coupled with the reputation accumulated by China Resources Building Materials over the years, it is naturally favored by consumers (some customers even just bought the house and went to the store to order the materials before even looking for a decoration company) ; In addition, Nobel Ceramics has set up a branch in Chengdu to provide planning, execution and implementation for local merchants to hold events. Such empowerment, coupled with the warehousing, training and other services of China Resources Building Materials, allows the second-level agents to put down their burdens and concentrate on their sales work.
Wang Jian said: "Society has progressed because of division of labor. As an operator, China Resources Building Materials' mission is to innovate business models and services. As a manufacturer, Nolbe Ceramics' mission is to provide brand and product support. , everyone performs their duties and works together to maintain this ecology.”
The reporter also learned that Nobel Ceramics always develops products that perfectly meet market demand. , because it has a different thinking from traditional manufacturing enterprises and replaces the "supply-side market" with "market-side market". Nobel Ceramics's design, R&D and technical production departments often go to the terminal market to conduct research and study, and work with dealers Discuss product innovation directions together. From the perspective of China Resources Building Materials, this is the most valuable thing.
When asked about how to work together with Nobel Ceramics in the future, Wang Jian said firmly: "China Resources Building Materials joins Nobel Ceramics The Bell family is relatively late, but it will definitely redouble its efforts and stride towards its goal to make the brand No. 1 within three years. Of course, the cooperation between China Resources Building Materials and Nobel will definitely last more than three years. Determination and confidence."
Exhibition Preview
[Nobel]X[Guangzhou Construction Expo]
Exhibition time: July 20th to July 23rd
Exhibition location: Poly World Trade Expo Center, Guangzhou, China
Booth number: Area D 18.2-20
【Nobel】X【Tanzhou Ceramics Exhibition】
Exhibition time: July 20th-July 24th
Exhibition location: Tanzhou International Convention and Exhibition Center, Foshan, Guangdong
Booth number: Booth 206, Hall 2
(Author: Hong Xiaochun)
