Sharing new trends in design, promoting new domestic products in bathroom ware, and gathering new consumption potential, the second event of the 2021 Hengjie × NetEase "Quality and Beauty in China" City Landmark Experience Tour will enter the "Light Year Journey" in Tianjin!
The Tianjin station event on September 9th was a star-studded gathering of talented people: in addition to Zhang Xiang, Shanghai Botao Beijing Director and Chief Architect, who shared the topic, Hu Yanli, the national editor-in-chief of NetEase Home/NetEase Design, Tianjin Wu Yang, President of Home Decoration Materials Association, Cao Liyun, Secretary-General of Tianjin Home Furnishing Chamber of Commerce, Xu Pengyuan, Secretary-General of Tianjin Environmental Decoration Association, Wen Linjun, General Manager of Tianjin Juran Home, Chen Lin, General Manager of Macalline Supreme Mall in Tianjin Hexi, and Bohai Golden Coast Fang Shuxin, deputy general manager of (Tianjin) Group, Han Shuai, co-founder/design director of Zhujian Design, Li Kai, principal of Shenbai Design Agency, Wang Bo, design director of Anzhou Design Research Office, founder and director of Tianjin Jizhe Architectural Design Design Director Zhou Wei, Xubrance 3D Design CEO Wang Lei, "View Design" Editor-in-Chief and "100 Living" project initiator Yin Yumei and other important guests shared new designs, talked about new domestic products, and gathered new potential energy!
It is worth mentioning that this is the third consecutive year that Hengjie and NetEase have entered Tianjin: In 2019, Hengjie and Tianjin designers interpreted the "national trend" and supported new domestic products in the century-old Qingwang Mansion. ; In 2020, Hengjie's "Quality and Beauty in China·Looking for First-Class Beauty" urban experience tour will appear at the "Internet celebrity building" - Tianjin Langhua Art Museum, and explore quality and innovation with the Tianjin design circle. In this city where classics and fashion blend, Hengjie deeply appreciates the support and love of Tianjin's home design community for Hengjie's new domestic products.
New design, talk about ecology and humanities
The event will be held in China·Lightyear City (Tianjin), a planned central park that not only has the attributes of sightseeing, residence, investment and real estate, but also emphasizes natural ecology and a return to nature lifestyle.
Zhang Xiang, director and chief architect of Shanghai Botao Beijing, shared how to use "architecture in the landscape to redefine the temperament of a place." Zhang Xiang said that the China Lightyear City project uses the innate conditions of the park's natural environment to design from simplicity to detail, from simplicity to simplicity, pursuing advantages that cannot be compared with artificial ones, striving to show the simplest form of the building, and ultimately achieving ecological and humanistic of harmony.
Three design pioneers including Li Kai, the principal of Tianjin Shenbai Design Institute, Wang Bo, the design director of Anzhou Design and Research Office, and Zhou Wei, the founder and design director of Tianjin Jizhe Architectural Design, passed the "Quality and Beauty Attitude Theory", Express how they face the post-90s generation and how to meet their many emotional and rational needs through system design.
From Lightyear City to the First Yuexiang County, the CLV design team’s design ideas of using water as the medium and whales as the medium are reflected everywhere. Guests can not only feel the story line of the entire space, but also be immersed in it. In the mysterious and unpredictable "water world".
New domestic products, building quality living spaces
In 2017, Hengjie became acquainted with the "Dream Renovator" and started design exchanges; in 2019, Hengjie proposed the concept of "intelligent manufacturing of new domestic products" for the first time in the sanitary ware industry, leading the way to new domestic products for home furnishings. Ms. Ruan Weihua, senior vice president of marketing of Hengjie Group, said that Hengjie always interprets new domestic products with "quality and wisdom", and based on its accumulation of "quality and wisdom", in 2021, as the only representative brand of new domestic products for home furnishings, Hengjie Together with China's leading brands in various industries such as Huawei, Yili, Moutai, and Evergrande, it was selected into the People's Daily's "Brand Power Plan" to build a new benchmark for Chinese brands based on the central government's strategic deployment of brand power.
As a strategic market for Hengjie, Hengjie has held designer activities in Tianjin every year since 2017, allowing the "Quality and Beauty of China" IP to be recognized by the design circles in Tianjin. Mr. Ruan said that Hengjie will continue to increase investment in research and development in the field of intelligence and will also strengthen cooperation with designers. In the era of strategic opportunities for new domestic brands, Hengjie and designers have huge room for cooperation in jointly creating bathroom space solutions and helping consumers upgrade their quality of life.
A life with design is a life of quality. Intelligent manufacturing of new domestic products means using excellent products and services to help designers complete their works. Ms. He Zizhen, brand director of Hengjie Group, said that as a local bathroom brand, Hengjie pays more attention to "designing for China", from the smart double Q represented by Q9 to the new R that won the German Red Dot Award before it was launched. series of smart toilets, Hengjie empowers design through new domestic brands, allowing designPlan to light up the beauty of China.
The spring of Chinese design has arrived, and Chinese designers are also holding back their enthusiasm - Ms. Hu Yanli said that 23 years of brand accumulation has made Hengjie a leader in national sanitary ware brands, and Hengjie and the design industry are mutually exclusive. Empower and support each other, and we will surely create a better future together!
The development of the design industry is inseparable from the support of brands. Ms. Yin Yumei, editor-in-chief of "View Design" and initiator of the "100 Lives" project, said that the Hengjie brand, which has held designer activities in Tianjin for three consecutive years, regardless of its popularity, reputation and Customer acceptance is getting higher and higher, and Tianjin designers are very happy to continue to strengthen cooperation with excellent new domestic home furnishing brands.
How to "give wings of freedom to creativity"? Ms. Wang Lei, CEO of Xbrance 3D Design, shared about 3D printing design, allowing guests to focus on creativity. Through secondary creations on 3D printed works such as "Hengjie Intelligent Toilet" and "Hengjie Bathroom Cabinet", designers are more interested in the new technologies and new materials contained in Hengjie Intelligent Manufacturing. The on-site interactions are frequent and the atmosphere is warm.
New potential energy, jointly promote the national trend of home furnishing
The "New Potential Energy" theme forum held for the first time in Tianjin Station presented guests with an in-depth discussion on consumer trends, oriental aesthetics, and new domestic products for home furnishings:
Han Shuai, Dean of the Interior Design Branch of the General Institute of Architectural Planning and Design of Tianjin University: The national trend is the right way, but it cannot stop at the concept. It must integrate oriental aesthetics and modern fashion with an attitude of excellence and integrate it into daily life.
Cao Liyun, secretary-general of Tianjin Home Furnishing Association: The rise of Hengjie’s new domestic brand is inseparable from the guidance of the “three changes” and consumers’ national sentiments. It is hoped that more companies like Hengjie will emerge and promote the home furnishing industry to upgrade from a price competition to a technology and brand competition.
Wen Linjun, general manager of Tianjin Juran Home: It can be seen from the Hengjie factory that the R&D investment in new domestic brands of home furnishings is quite high, and they are also in line with international standards in terms of environmental protection, quality, design, etc. As a representative of the circulation industry, Easyhome will devote more resources to in-depth cooperation with new domestic home furnishing brands.
Chen Kaihao, General Manager of Hengjie Group’s Tianjin and Beijing Operation Center: To promote the popularization of new domestic products for home furnishings, we need to establish an overall operational awareness and establish connections with young mainstream consumer groups. Tianjin Hengjie operates through new media, variousTerminal activities allow more consumers to experience Hengjie’s new domestic products and make Hengjie a part of their quality life.
Xie Yongcheng, national home decoration director of Hengjie Group, summarized the common points between the benchmark design and the benchmark Hengjie's new domestic products by saying "the weather has its time, the land has its atmosphere, the materials have beauty, and the workmanship has skill". Mr. Xie said that relying on Hengjie’s first-class products, first-class services, first-class business personnel, and first-class business model, the cooperation between Hengjie and home decoration designer channels will be even more powerful.
The appearance of the Hengjie Tianjin home decoration team made the atmosphere more exciting, highlighting the strong strength of Hengjie Group’s 19 years of deep exploration in the Tianjin market under the leadership of Chen Kaihao, general manager of Hengjie Group’s Tianjin Operation Center.
The atmosphere did not diminish during the dinner, and the guests still couldn’t stop sharing about design and new domestic products for home furnishings:
Zhang Xiang, director and chief architect of Shanghai Botao Beijing: Many new domestic products, such as Huawei and Xiaomi, have surpassed foreign brands in terms of technical standards and design. I am very proud to see Hengjie doing so well!
Huang Yali, Design Director of Huilingshe Design Agency: Through comprehensive comparison with foreign bathroom brands, I think Hengjie is worth recommending!
Wu Yang, President of Tianjin Home Decoration Materials Association: The market is the truest reflection of the degree of product recognition. In the Tianjin home building materials market, the sales of Hengjie’s new domestic products have always been among the best!
Xu Pengyuan, Secretary General of Tianjin Environmental Decoration Association: As a core member of the association, I believe that Hengjie’s new products will better serve Tianjin citizens.
Liu Di, Design Director of Satao Design: I have never encountered a brand or a service team that can be like Hengjie, standing from the perspective of a designer, considering more practical problems for our customers, and ultimately working together Create surprises for Party A.
„Wang Bo, Design Director of Anzhou Design Research Office: Hengjie has been thinking about and laying out the overall extension of services for the home decoration industry. As a Chinese, this is a brand worth supporting!
Guo Zijie, Tianjin Jianhui Decoration Design Director: From design to final implementation, there are many intermediate links. Among the bathroom brands (we) have cooperated with, Hengjie feels the best, so we have been cooperating for a long time.
Hengjie An exploration of a new blueprint for the industry, "Quality Beauty China" is not only the IP of designers' activities, but also the leaders of home furnishing associations, designers, home furnishing people, and media people.common pursuit.
As a representative brand of new domestic products in bathroom ware, Hengjie has always taken the revitalization of domestic products as its own responsibility. By organizing a series of designer activities, Hengjie not only provides a platform for Chinese designers to share and communicate, but also works with design forces to work on Chinese families. Improvement of quality of life!
Meet Hengjie’s 2021 “Quality and Beauty in China” City Landmark Experience Tour,
Next stop, let’s continue to explore “Quality and Beauty in China” together!
