On March 12, Weimei L&D Slate and Rongfeng International Home Furnishing reached a strategic cooperation and signed a cooperation agreement at the headquarters of Weimei Group. The two parties will carry out in-depth cooperation in the field of slate furniture.
Rongfeng International Home Furnishing Chairman Xiong Jiantao, Weimei L&D Ceramics General Manager Wu Yang, China Home Furnishing Alliance Secretary General Wen Feng, Weimei L&D Ceramics General Manager Assistant Lu Xinhua, Rongfeng International Home Furnishing Marketing Director Huang Haitao and other leaders attended the ceremony.
▲Signing Ceremony
Why did COOPERATION choose Aesthetic L&D slate?
"Stone slab" has become a hot word among the circles. With its superior performance and good appearance, it has quickly captured the hearts of consumers. Moreover, slate slab has also broken the application boundaries of traditional ceramic tiles. It can not only go up and down the wall, but also serve as a facade (cabinet door, decorative panel, etc.) and a countertop (dining table, desk, stove, etc.). This also opens up the possibility for cross-industry collaboration.
Why did Rongfeng International Furniture choose Weimei L&D slate for strategic cooperation this time? Director Xiong said: "There are more than 200 slate slabs sent by various companies in the Rongfeng office building, but we chose the beautiful L&D slate slab without hesitation."
▲Xiong Jiantao, Chairman of Rongfeng International Home Furnishings
“The first is convenient communication. Both Rongfeng and Weimei L&D are headquartered in Dongguan. It is very convenient for us to understand and communicate with each other. This is the convenient communication due to geographical location. We both have brands that produce high-end fashion and pursue original design. Concept, this is the convenience of conceptual communication; the second reason is that Weimei L&D slate is one of the earliest brands in China to systematically develop, design, and produce slate. We believe that its product quality and subsequent product strength will be integrated in the future. The products launched by Fenghe Weimei L&D must be the best among the best.”
DESIGN original design·cross-border integration
This strategic cooperation is of great significance to both parties: RongfengThe group hopes to have high-quality slate supplies, and Weimei L&D Slate also hopes to have more good channels and platforms to bring slate products into more homes. The love for original design and the pursuit of product quality are the coincident brand values of the two companies, and they are also the biggest driving force for this cooperation.
Stone slabs are currently in a stage of rapid development in China, but "no branding" and "weak systematicity" are also major problems. There are only a handful of companies in the industry that are the first to make branded slabs. Weimei L&D Rock Slabs Slate dares to be the first and started making branded slate slabs two years ago.
At the exchange meeting, Mr. Wu introduced the brand positioning and practice of "higher design" of Weimei L&D rock slabs: "We have chosen a different route from other rock slab companies in the development of rock slab themes. We have newly launched All luxury stone slabs are independently designed and developed by the Weimei Group R&D Center and L&D Product Innovation Team, and are patented in appearance."
▲Wu Yang, General Manager of Weimei L&D Ceramics
Mr. Wu also said: "We have been thinking about how to cooperate with more home furnishing brands and conduct in-depth development to meet the needs of consumer upgrading. We feel that we must advocate an innovation culture, make original products, and follow the Design is closely integrated and intellectual property rights are respected. We hope to take this opportunity of strategic cooperation with Rongfeng to promote the cross-border development of high-end slate, promote the upgrading of industry consumption, and promote the development of original design. ”
APPEARANCE will jointly participate in the famous furniture exhibition on March 15th
Weimei L&D Slate and "Habitat", a brand of Rongfeng International Home Furnishings, will jointly participate in the 45th Dongguan International Famous Furniture Exhibition from March 15th to 19th.
This new product exhibition will be an innovation, with "design + customization" as the featured highlight, focusing on core contents such as decoration, customized space, design material selection, home art and design drive, presenting a multi-angle, all-round The decoration design show. The slate furniture products jointly developed and designed by both parties will make their debut at the exhibition, so stay tuned!
▲Rendering of the exhibition hall
Exhibition time: March 15-March 19, 2021
Exhibition address: Booth 3D10, Guangdong Modern International Exhibition Center, Houjie Town, Dongguan City, Guangdong Province
WONDERFUL Signing Ceremony Highlights
Director Xiong and his party also visited the China Architectural Ceramics Museum and the 2021 new exhibition hall of Aesthetic L&D Slate. From Qin bricks and Han tiles, Ming and Qing glazed tiles to natural luxury and higher-end design Aesthetic L&D Slate, they experienced a journey from A journey from ancient ceramic culture and art to contemporary ceramic culture and art.
Cultural Tour
▲Visit the 2021 new exhibition hall of China Architectural Ceramics Museum and Beautiful L&D Slate
"Natural luxury" is not a slogan, but a little action. Planting more trees brings more beauty. The day of the signing ceremony coincided with Arbor Day, and the leaders of both parties jointly planted a tree of environmental protection and a tree of friendship.
Build a natural and beautiful living environment
▲Both sides plant a tree of friendship
In the future, Weimei L&D Slate will cooperate with Rongfeng International Home Furnishing to promote the development of the industry with high-quality products!
