Time flies, and 2021 has come to an end in the blink of an eye. The tense and busy year is about to pass. Looking back on this year, the ceramic industry has been ups and downs and turbulent. LA'BOBO continues to explore and open up under the severe market environment A new milestone in brand development and new brand success. Below, let us review the wonderful moments of LA’BOBO in 2021!
01 Outstanding brand strength
Since its establishment in 2009, LA’BOBO has been focusing on the extended application of ultra-thin rock slabs to create beautiful, durable, lightweight green building finishing materials. In addition, LA'BOBO also carries out product matching and technology development and extension for different engineering applications, such as professional products such as slate home furnishings, thermal insulation integrated panels, and edge-wrapped metal strips. It can be said to be a new track in the development of slate slabs and is widely recognized by all walks of life. We are so trusted that many big names in the industry come to LA'BOBO showroom to communicate and learn.
On April 19, Chen Minggen, Secretary-General of the Paint Network, a well-known platform in the Chinese paint and coating industry, visited the LA’BOBO headquarters exhibition hall and had in-depth exchanges. He was warmly received by our company!
On September 15th, designer guests such as Chen Fangxiao, a "fashion player" in the design industry, Zhu Xiaoming, a representative designer born in the 1980s, and Cai Zhuyuan, an explorer of the establishment of a new industrial retail business headquarters system, gathered at the LA'BOBO exhibition hall to start a "big event" "Katandian - Revealing the Practical Experience of Designers in Material Selection" tour, jointly discuss the fashion trends and terminal application services of slate, and promote the further upgrading and development of slate home furnishings.
On September 25, the 8th China Interior Design Industry Study Tour Team visited the exhibition hall of LA'BOBO headquarters to conduct face-to-face and in-depth discussions on slate design trends, slate application and related processing techniques, and other topics to explore the future together. further development.
With the reshuffling and reshaping of the industry structure, the brand concentration in the building ceramics industry is increasing day by day, the oligopoly trend is gradually emerging, and the market segments are gradually focusing. Various ceramic brand companies have begun to explore new development ideas and embarked on cross-border strategic cooperation. road to rebuild the height of the brand.
August 30, HuiThe strategic signing ceremony between Da, New Goldman Sachs and Beiliu Municipal Government was grandly held at the New Goldman Sachs factory! Huida Sanitary Ware Co., Ltd. increased its investment in Beiliu Xinshengda New Materials Co., Ltd. with 130 million yuan in monetary capital and became its controlling shareholder. This is not only another landmark event in Huida's 39-year development history, but also marks the official integration of New Goldman Sachs into Huida's listing system, and both parties have reached a win-win situation.
On December 2, Huida LA'BOBO and Hongyang Home Furnishing Co., Ltd. signed a strategic cooperation agreement in the exhibition hall of LA'BOBO headquarters and jointly established the Hongda Life and Home Furnishing Research Center to start "innovative breakthroughs and a win-win future" A new chapter of strategic cooperation, jointly discussing the future development direction of Hongda Life Furnishing Research Center and the integration of application technology and future space application direction of porcelain wood products, to help launch good products, good designs, good materials, good technology, and good services.
02 High-Quality Professional Exhibition
From March 26th to 28th, LA'BOBO all-slate home decoration experience space made a stunning appearance at the 10th Guangzhou Customized Home Furnishing Exhibition. LA'BOBO slate products were used on-site to highly restore home life scenes, and gained a lot of visitors. unanimously praised.
On October 14-16, LA'BOBO participated in the Shenzhen Medical Exhibition as a provider of health and medical space solutions, and demonstrated a new green health and medical space application to the public, combining real scenes with technology demonstrations to focus on Medical public space provides new antibacterial materials for building beautiful hospitals.
03 Returned with full honors
As a well-known sheet and rock slab brand in the industry, LA’BOBO has been unanimously recognized by the industry and abroad, and has won many major awards.
On June 17, at the IAI International Design Festival & Art Xiamen and the 13th IAI Global Design Awards Ceremony, the LA'BOBO brand design team won the "IAI Outstanding Emerging Designer" for its "Calacatta Violet" product. sayNumber.
On September 15, at the 2021 China Space Design Trend Innovation Summit, LA’BOBO won the honorary award of “Designer Recommended Brand”.
On November 16, at the "Power of Example-2021 Tencent Home|Shell Ceramics Brand Award Ceremony" initiated by Tencent Home, Xin Qin, executive deputy general manager of Guangxi New Goldman Slim Building Ceramics Co., Ltd., was awarded the 2021 "Person of the Year" Female role models”.
04 terminal business upgrade
On June 27, LA’BOBO held the “Stone Slab·Home Furnishing ‘Benefit’ is even ‘lower’ – 6.27 Live Broadcast to Grab the Factory” event. The live broadcast room became very popular and detonated traffic.
On September 25, LA'BOBO held the "Jinjiu Rock Slab Home Decoration Festival - One Yuan Factory Live Broadcast" event. With the help of online live broadcast, LA'BOBO has shortened the distance between LA'BOBO and consumers, and brought the terminal The popularity of the promotion has reached a climax, breaking the limitations of traditional home decoration.
On October 24, Baotou LA’BOBO slate home furnishing showroom made a stunning debut, kicking off the opening ceremony under much anticipation, which increased the brand height and influence of LA’BOBO slate in Baotou’s building materials industry.
05 training in full swing
In April, LA'BOBO Business School launched its first five-day offline training camp, and combined with market demand to create a complete and practical teaching course training system to help the comprehensive development of dealer stores across the country.
In November, LA'BOBO held a two-day theoretical + practical training on thin plates and rock slabs to help the headquarters marketing team consolidate the professional basic knowledge of related products in order to better empower terminal dealers to make good thin plates. , slate sales.
New products emerge in endlessly in 06
In 2021, LA'BOBO launched a series of fashionable new products such as 800x2600x6mm, 1200x2700x6mm, 900x1800x6mm, etc., with innovative design, high-end texture and subversive innovative thinking to create an ideal home with high appearance and quality!
07 Excellent team atmosphere
LA'BOBO has a young, energetic and positive team. On weekdays, everyone works conscientiously and diligently in front-line positions, supporting each other and making progress together. In order to further strengthen communication and exchanges between teams in various departments and deepen the construction of the talent team, LA'BOBO regularly holds special team development training camp activities and employee birthday parties, so that all members can feel the warmth of the team family and maintain a better work mentality. , enhance members’ sense of identity and belonging to the team.
2022
LA'BOBO will continue to be full of passion
Reach new heights for the brand!
