At present, although the home building materials industry has entered the peak season of gold, silver and silver, the industry is still full of uneasiness and anxiety. On the one hand, raw material prices have soared, compressing the profit margins of enterprises. On the other hand, due to the epidemic, many building materials markets have been closed, construction sites in production areas have suspended production, and real estate companies have frequently experienced thunderstorms. Some companies have had to start a new business. Rotate to meet challenges.
According to statistics, as of March 2022, as many as 18 home furnishing companies have undergone personnel changes, and a total of 50 senior executives have changed, resigned, or been promoted internally, including Dongyi Risheng, Red Star Macalline, Juran, etc. Zhijia, Beixin Building Materials, Manhua Holdings, Weiyi Customization, Dongpeng Holdings, Oceano, etc.
Home building materials industry
Staged a "tide of change" for senior executives
On March 23, Easyhome announced that there had been personnel changes in the company’s senior management. The specific content is: Chen Liang resigned from the position of vice president, and Du Xuegang resigned from the position of engineering property director.
On March 21, BNBM Group Building Materials Co., Ltd. (referred to as "Beijing New Building Materials") held a board of directors meeting to review the 2021 annual performance report and the reelection of the board of directors. Chairman Wang Bing presided over the meeting. Due to job changes and the expiration of his term of office, Wang Bing will no longer be a nominee for the new board of directors. He will step down as chairman of BNBM and continue to serve as executive director and vice president of China National Building Materials Co., Ltd.
On March 21, Man Wah Holdings announced that Feng Guohua resigned as the company’s executive director and president, and Huang Minli was appointed as the company’s president.
Within 2 days, 3 listed home furnishing companies have undergone major personnel changes. In addition, home and building materials companies such as Qianchuan Doors and Windows, Aopu Home Furnishing, and Dongpeng Holdings also have constant changes in senior management.
The resignation of Feng Guohua, the former president of Man Wah Holdings, caused a slight shock in public opinion in the industry. According to public information, Feng Guohua is the only president in the home furnishing industry with an annual salary of tens of millions. He has served as the general manager of the Greater China Enterprise Services Department of Microsoft (China) Co., Ltd., and the vice president and senior partner of IBM Global Enterprise Consulting Services. However, only halfway through his three-year term, he resigned as president without mentioning the reason for his resignation, which aroused many people's speculation.
Judging from the number of resignations, more than two executives of many companies have resigned. The main reason is the change of leadership. Among them, the reasons behind the collective changes of executives of Beixin Building Materials, Dongyi Risheng, Qixin Co., Ltd., Feilinger and other companies are , which is the change of the company's leadership.
Announcements issued by multiple listed companiesIt shows that the reasons why executives leave their jobs vary. The most common ones are "personal reasons", some are "due to job transfer", and some are "retirement reasons". Although most listed companies did not elaborate on the reasons for the departure of senior executives, the market has another interpretation.
Industry analysts said that the reasons for the resignation of listed company executives are somewhat complex, among which factors such as changes in corporate business strategies, poor corporate performance, unstable industry development expectations, unstable market environment, and stock reductions will all lead to listings. Changes at the top of the company.
More and more home furnishing companies are moving towards tens of billions or tens of billions of scale, and having high-level talents has become the key to corporate development. When senior executives or teams cannot adapt to the development demands of the company, in order to break the development bottleneck, the company needs to inject fresh blood, such as hiring senior professional managers with high salaries. This shows that companies facing fierce industry competition are constantly actively adjusting their development strategies to change management models and innovate marketing ideas.
However, for companies, changes in high-level personnel will also have adverse effects to a certain extent, shaking investors' confidence in the company's future operating income. At the same time, some insiders analyzed that in the context of fierce competition among leading home furnishing companies, companies are eager to seek faster growth and therefore put forward higher requirements for management efficiency. This has also become a problem for existing executives due to excessive performance pressure. One of the important reasons for choosing to resign.
However, some people in the industry pointed out that executives held less equity and were unable to maintain development for a long time, which may also be the reason for their departure.
Ceramic Industry
Are there few changes in senior management?
It is not difficult to find that in this "tide of change" among senior executives in the home building materials industry, ceramic companies rarely appear, only Dongpeng and Oceano are seen.
On January 22, Dongpeng Holdings issued an announcement stating that there had been personnel changes in the company’s senior executives. The specific matters are: Jin Guoting resigned from the position of deputy general manager on January 21, 2022. The reason for resignation was personal reasons.
On the afternoon of February 19, according to insiders, Foshan Oceano Ceramics Co., Ltd., a subsidiary of Diou Home Furnishings, issued an internal announcement stating that after the company’s research, it was decided to appoint Ms. Wu Chaorong as the president of Foshan Oceano Ceramics Co., Ltd.; Mr. Ding Tongwen serves as Vice Chairman of Foshan Oceano Ceramics Co., Ltd. and no longer serves as Foshan Oceano Ceramics Co., Ltd.President of Foshan Oceano Ceramics Co., Ltd.; appointed Mr. Xu Qiang as executive vice president of Foshan Oceano Ceramics Co., Ltd.; appointed Mr. Tan Yisong as vice president of Foshan Oceano Ceramics Co., Ltd., and will no longer serve as assistant to the president of Foshan Oceano Ceramics Co., Ltd.
Are there no personnel changes in other ceramic companies? In fact, this is not the case. Recently, many ceramic companies have undergone frequent personnel changes. According to people familiar with the matter, a certain ceramic company is preparing for large-scale layoffs, with the overall layoff ratio being about 40%.
But why are there so few personnel changes in the ceramics industry? And even if there is news about personnel changes, why do they mostly come from insiders rather than announcements issued by the company? An industry insider who did not want to be named told reporters that there are three main reasons.
Reason 1: In China, there are a huge number of enterprises in the ceramic industry, but the proportion of listed companies is very small. According to Oriental Fortune Network, there are currently less than 20 ceramic companies (ceramic industry companies in a broad sense) listed on A-shares, and ceramic companies that truly belong to the architectural ceramics industry are even rarer. According to the "Measures for the Administration of Information Disclosure of Listed Companies" and the "Securities Law", when a major event occurs that may have a greater impact on the trading price of a listed company's securities and its derivatives, and investors have not yet learned of it, the listed company shall immediately Disclosure, explaining the cause, current status and possible impact of the event. Changes in the company's directors, more than 1/3 supervisors or managers, and the inability of the chairman and managers to perform their duties are the above-mentioned major events, and therefore fall within the scope of mandatory disclosure. . However, there are no laws or regulations that require non-listed ceramic companies to disclose information on senior personnel changes. Therefore, even though many ceramic companies have undergone personnel changes, many people are still unaware of the situation.
Reason two: Although personnel changes in management personnel are not a big deal for ceramic companies, they are by no means a simple matter of leaving and joining the company. For companies, the status of senior executives reflects their operating conditions to a certain extent. Secondly, the sudden departure of core executives may cause operational instability in a short period of time, and may also easily make dealers feel anxious and uneasy. For these two reasons, many ceramic companies are unwilling to announce information on high-level personnel changes.
Reason 3: The personnel changes of corporate executives mean that future business management models, development strategies, etc. may be adjusted, but the ceramic industry is relatively traditional and information is relatively closed. When there are major adjustments within the company, the news will not be announced for various reasons.
In fact, ceramic companies should not regard personnel changes as“Business Confidential". In the context that the market environment is still unclear and the ceramic industry may usher in an "Ice Age", the renewal and iteration of talents within ceramic companies will help promote the company's own development and enhance its ability to resist risks, thereby giving the industry a certain
