On April 18, the "Born with Light·Born to the Pole" 2022 New Rock Element Brand Upgrade and Aurora Slate New Product Online Launch was successfully held.
Dr. Yin Hong, Secretary-General of Foshan Ceramic Industry Association, Guo Xin, Chairman and Secretary-General of the Interior Design Committee of China Building Materials Circulation Association, Yu Yueming, Chief Operating Officer of Ceramic Information, Liu Yu, Chief Industrial Resource Officer of Guangzhou Design Week, Manufacturing and Development Council of China Jin Yafan, Chairman of the Construction Professional Committee, senior leaders of the New Rock Elements Division and friends from the media attended the event.
This conference also kicked off with a "cloud live broadcast", with 597,400 online viewers! Industry elites, colleagues from all walks of life and customers are gathered online to witness this highlight moment.
Brand strategic positioning 2.0 released
At the beginning of the event, Zeng Jun, head of the Product and Market Management Center, gave an in-depth analysis of Xinyansu’s new brand strategic positioning and concept.
New brand positioning:
Extreme rock slab overall solution service provider
New slogan:
More than one good rock slab
Mr. Zeng said that with the development trend of the post-epidemic era, consumer behavior/scenarios, business models and product categories are being fully iterated. When the general environment is facing a "crisis", Xinyan Decode global trends and drive brand growth with positioning upgrades.
Xinyansu embarks on a new journey this time, deeply cultivating the concept of "promoting complexity through simplicity", adhering to the brand proposition of "creating unlimited value with the ultimate attitude", and will continue to create the ultimate design, develop the ultimate craftsmanship, create the ultimate experience, and provide Extremely smart service.
The Light of Asian Youth Design is officially launched
New Yansu and Guangzhou Design Week reached a strategic cooperation and officially launched the "Light of Asian Youth Design" project at the press conference. Liu Yu, chief industrial resource officer of Guangzhou Design Week, promulgated the competition regulations on the spot.
Asian Youth Design Light Competition Launching Ceremony
This project is jointly initiated by New Yansu and Asian authoritative media. It is an observation plan for young design leaders, aiming to jointly explore the power of youth design and speak out for Asian youth design.
Asian Youth Design Light Competition Charter
"Aurora Slate" is released
In the warm atmosphere on site and in the cloud, the conference ushered in the third wave - the grand launch of new rock elements and new products. Li Xiaoxia, product manager of the New Rock Element Products and Market Management Center, shared with everyone the development inspiration and story behind the new product "Aurora Slate", and reviewed the three major series of products "Qinguang Jade Rock", "Starry Shimmer" and "Texture Yuan Stone" Make a big release.
Continuous exploration of new rock elements, after a year of extreme research, with three new series of "Aurora Slate" products, we submitted the first ideal answer of the product year.
New products in the "Qinguang Jade Rock" series
New products in the "Starry Shimmer" series
"Texture Yuanshi" series, please look forward to it
In-depth dialogue on the celebrity forum
As the press conference comes to an end, the excitement continues. New Yansu specially invites ceramic industry experts, association representatives, industry media people, and media representatives in the design field and other big names to discuss brands, new products, and explore trends.
This high-energy ideological collision activated the strategic engine of the slate industry. The big names envisioned the future, aimed at the mainstream market for slate applications, jointly discussed the general trend of slate, and guided brands on how to break the situation.
In addition to the excitement brought by the above four major themes, this conference also held an online "Online Exhibition" link, leading everyone to visit the Rock Slab Exhibition Hall in the New Rock Element Aesthetics Exhibition Hall. Cutting-edge products, as well as the three customized spaces of the "Zhen Jing" series, provide an immersive experience of the "rock and material" life scene.
The cloud journey begins, and the sky reaches the sky. Xinyan always interprets the brand concept of "creating infinite value with the ultimate attitude" through an innovation. We devote our "ultimate pursuit" to the research and development and production of every rock slab and the optimization of every service. In the future, Xinyansu will implement the standards of brand strategic positioning 2.0 and create a better life experience for consumers.
