If ceramic tile dealers want to win the terminal battle, they must first choose the right direction and choose the right platform. The importance of choosing the right franchise brand is self-evident. There are countless industry brands. How can we find the destined goal in the entire building ceramics industry? This issue of Huiya Tile teaches you five points when choosing a franchise brand, and the last point determines life or death!
1. Brands with a history are more worthy of choice
Why is it more reliable to look for brands with a rich history? This is not to say that newly born brands are not good, but that old brands are more reassuring if they know the basics. Huiya Tile has a history of 24 years in the construction ceramics industry. It can be said to be the "well-known Guangdong brick" in Guangdong. It is well-known both at home and abroad and has a good reputation. It has long become a public decoration project for tens of millions of households and millions of households. The preferred brand for projects. So far, Huiya tiles have served more than 10,000 high-end landmark building projects. Not only that, Huiya tiles are also the selected products for the Guangzhou Asian Games and Beijing Olympic Games venues. The products are exported to Southeast Asia, South Asia, Australia, Europe, America, and Africa. and 109 cities in 41 countries and regions.
Look to China for the world's architectural ceramics, and look to Guangdong for Chinese ceramics. The treasure land of Nanzhuang, Foshan is revered as the "City of Porcelain". Many customers from other provinces and overseas customers come here here just for "pure Guangdong bricks". The charm of the "Porcelain Capital" lies not only in the accumulation of history, but also in the dedication to customers, and Huiya Tiles is no exception. Huiya Tile also has a large-scale modern production base in Guangdong that integrates production, design, R&D, and sales. With 24 years of history, Huiya Tile has grown into a towering tree with deep roots that is not easily blown away. It is even more difficult to be shaken.
2. If you want better opportunities, choose the “brand boss” first
To join, you must not only choose a strong company, but also choose the company's leading brand. This is not to say that the second and third eldest children are not good. Generally speaking, in large companies operated by groups, the eldest brother has more opportunities, richer resources, denser network layout, better brand reputation, and more generous and comprehensive franchise policies. This time, Huiya Tile's franchise policy is fully supported by the group and its intensity is unprecedented. Relying on the group's strong platform strength, Huiya Tile's market territory is expanded. The generous investment policy allows new merchants not only to enjoy the benefits of the brand, but also to be more specific. Confidence in future development!
The brand value of Huiya Ceramic Tiles exceeds 7.798 billion yuan. It has a large-scale modern production base of 980 acres. The base has introduced advanced production equipment, materials and technologies, reaching an annual production capacity of more than 38 million square meters. The strong brand strength makes Huiya Ceramic Tiles Brick has become the “preferred choice” for terminal dealers. Adhering to the strong potential of the group, Huiya Tile's investment promotion this time is unprecedented, focusing on six dimensions: corporate strength, investment policy, product dimensions, profit margins, brand reputation, and support.
Huiya Tile Large Modern Production Base (Qingyuan)
3. Choose a company that values product quality
Products are the roots of a brand. Only when the foundation is solid can the brand have sufficient nutrition and irrigation. Products of excellent quality are the basis for sustained profitability. Don't be tempted by brands whose product prices are lower than the industry's norm. If you can seize the market by relying on low prices, those low-end brands that rely too much on low prices will not be eliminated in less than two or three years.
Huiya Tiles has made great efforts to invest in product quality and strictly demands itself with product quality standards higher than those of international and industry standards. Huiya Tiles has always regarded product quality as its life and has been constantly moving towards becoming a representative brand of higher quality ceramic tiles. By continuously introducing domestic and foreign leading technology production equipment to build an intelligent manufacturing factory, the entire line of implementation is better than the standards set by the country, and we strive to improve the quality of each tile.
From materials to finished products, ceramic tiles have undergone 64 inspections and 128 times to ensure that every product is of high standard, high quality and good appearance. Huiya's high-quality ceramic tiles are unmatched by other brands, which also makes Huiya the "quality first choice" of terminal dealers.
4. Product innovation ability is one of the selection criteria
When choosing a franchise brand, you must examine whether the brand has product innovation capabilities. Product homogeneity is a common problem in the ceramic tile industry. If the brand does not have the ability to innovate products, dealers can only sell generic products, and in the end they have to compete on price. On the contrary, brands that always pay attention to consumer needs and continuously meet them through product innovation are significantly more competitive in the market.
In terms of product innovation capabilities, Huiya Tiles keeps pace with the times, constantly updating and iterating product design and color technology, so that the technology and design do not fall behind, and the quality and profitability of the product terminals are maintained. market. Huiya tiles have maturely mastered multiple processes of crystallized dry granules, dry granules, soft gloss, matte, glossy, candy glaze, fine carving, molds, and glossy ink to create a variety of trendy products with natural, delicate and lifelike textures, such as Vatican Star 1575, Uranus slate, etc., recently launched the Van texture series ceramic tiles in response to the end market response, leading the industry trend with the plain color trend.
In terms of functional technology, Huiya currently has many practical functions such as aldehyde-free*, anti-slip, and wear-resistant to meet the diverse living needs of consumers.
5. It is necessary to examine whether the brand has a complete support system
Before finalizing your choice, you should also check whether the brand has a complete support system. When attracting investment, most brands say that they provide nanny-style assistance to dealers. However, many brands' so-called assistance to dealers is only in words and cannot really be implemented. A truly reliable brand will have a complete dealer support system that clearly explains how to support dealers and help dealers make quick and sustainable profits.
Huiya Tile provides franchisees with 10 systematic assistance and support policies, comprehensively supports dealers to start quickly, and takes practical actions to ensure the continued profitability of terminal stores:
1. Store building template support
Provide one-on-one store location selection, professional design, supervision services, store construction models and other support;
2. Decoration subsidy
High store decoration subsidies, you are responsible for selling and I am responsible for decorating! Greatly reduce initial investment pressure;
3. Rebate support
Cost-effective product positioning strategy and multi-dimensional rebates achieve mutual benefit and win-win results for both parties;
4. Model subsidy distribution
Distribute free samples of new products to assist local new product launches;
5. Marketing activity support
With a team of millions of performance creations, we provide dealers with variousMarketing activity support;
6. Engineering support
With experience in successfully bidding for tens of thousands of engineering projects, we can provide support and guidance on engineering public relations to help win the bid;
7. Market support and regional protection
Implement regional protection, sign authorized marketing licenses, and have strict prevention and control of cross-selling and punishment mechanisms;
8. Promotional advertising support
Tens of millions of ads are placed across all media, covering sea, land and air, to increase market visibility;
9. Business school training support
Professional training instructors teach online and offline to build a team with millions of achievements;
10. Management and operation support
We conduct irregular on-site visits and surveys every month to provide customized operational guidance and solve various operational problems.
For dealers to join the building ceramics brand, please look for Huiya tiles! Dream big! Be Huiya! Join us now and realize your wealth dream immediately!
Net formaldehyde*: Net formaldehyde refers to the Huiya formaldehyde-free bricks that comply with the requirements of the Guangdong Provincial Market Supervision Bureau, the China Building and Sanitary Ceramics Association, and the National Ceramics and Plumbing and Bathroom Products Quality Supervision and Inspection Center (Foshan Quality Measurement Supervision and Inspection Center ), Guangdong Quality Inspection Zhongcheng Certification Co., Ltd., and negative ion production companies jointly launched the group standard "Ceramic Tiles that Can Induce Air Negative Ions". The purification effect of aldehydes is based on the purification results obtained by testing specific target pollutants under limited conditions. The purification effect under actual living environment conditions may vary due to changes in environmental conditions. Please refer to the actual situation ("85%" data Sourced from experimental results under limited conditions by Guangdong Provincial Microbiological Testing Center and other institutions).
