On July 6, Laideli Ceramics successfully held the [New Trend·Extraordinary] 2022 New Product Launch Conference and Dealer Summit. Liang Qi, Chairman of the Group Supervisory Committee, Luo Chang, Group General Manager, Xian Jiantang, Group Marketing General Manager, Jiang Tao, Group R&D Director, Xian Tonghua, Group Marketing Center General Manager, Kong Qingsheng, Laideli Brand General Manager, as well as more than 50 dealer family members and industry media friends gathered together Gather in the light luxury fashion store at the headquarters to review new products and discuss and win together to gain wealth.
New fashion, unstoppable
Every appearance is a surprising masterpiece; every detail is the voice of the ultimate pursuit of the brand. Many heavyweight leaders of the group attended the ribbon-cutting ceremony and witnessed that the Laideli brand has opened a bright new chapter in product innovation and research and development.
New measures, full firepower
Liang Qi, Chairman of the Group Supervisory Board, delivered a speech< /p>
Liang Qi, chairman of the group's supervisory board, shared that we must pay attention to service value, improve our reputation, and ensure market competitiveness to meet the needs of scale growth by creating a differentiated brand service system; at the same time, we must learn from outstanding representatives and constantly summarize details. , make up for shortcomings, work together, become bigger and stronger, and make the brand concept deeply rooted in the hearts of the people.
Laideli Brand General Manager Kong Qingsheng delivered a speech
Laideli brand general manager Kong Qingsheng shared that this year, Laideli has launched differentiated new products to meet the needs of different market segments in different fields, and proposed Douyin 1+20+N matrix construction, Douyin regional traffic monetization and other plans to establish a three-in-one market value chain [people, goods, and sites] to create better sales weapons for dealers and their families, I believe that if manufacturers work together, they will be able to achieve greater success.
Group R&D Director Jiang Tao New Product Analysis
Jiang Tao, the group's R&D director, analyzed the four major series of new products [velvet, double-grade stone, diamond velvet, and 800x2600mm digital carved wall panels] one by one from the perspectives of R&D background, positioning advantages, product technology, and application design. The hard power possessed by the trend will help dealers meet diversified needs, stimulate consumption potential, and meet the next round of market challenges with sufficient confidence and confidence.
Chen Lisheng, Planner of the Promotion Group of the Group Marketing Department, Douyin Operation Analysis
Achieving a new situation by empowering terminals, Chen Lisheng, the planner of the promotion team of the group's marketing department, gave a wonderful sharing on the theme of "Douyin Operation Analysis" to address the three major problems of traditional stores: difficulty in attracting traffic, retaining customers, and making orders. The scene not only pointed out new ideas for building a Douyin matrix and provided new strategies for monetizing regional traffic, which was unanimously appreciated and recognized by the dealers' families present, but also saw the brand's step-by-step efforts and innovations on the road to strategic upgrading.
·Dalian Laideli general agent Xia Mingyan
·Yueyang Laideli general agent Zhou Yang
Xia Mingyan, the general agent of Dalian Laideli, and Zhou Yang, the general agent of Yueyang Laideli, were specially invited to attend the summit to share their store operations andThe designer’s practical experience in channel expansion provides a differentiated explanation of each link, giving everyone a more practical and effective understanding of implementation. The dealers and their families present here enjoyed listening to it and gained a lot from it.
In the future, Laideli Ceramics will continue to improve product strength, optimize service systems, strengthen brand building, continue to help dealers win the market, and seize new development heights!
