On August 19, the 2022 One Heart 100 Million Renovation Alliance Press Conference and the 20th Anniversary Launching Ceremony of Shengdu Home Decoration with the theme of "One Heart 100 Million, Renovation and Departure" were held grandly at the Sino-Ocean Kempinski Hotel in Hangzhou. Big names gathered at the press conference, focusing on the "Billion Yuan Alliance" and the development of future decoration trends, bringing a feast of ideas full of exchanges, collisions and useful information.
The press conference was hosted by Shengdu Home Decoration. Hu Yanan, Secretary General of the Residential Decoration and Parts Industry Branch of the China Building Decoration Association; Jia Huaqin, President of the Zhejiang Building Decoration Industry Association; Yun Zhirong, former President of the Zhejiang Building Decoration Industry Association; Beike Group Vice President He Shengxiang and other guests were invited to attend. Yan Weiyang, vice president of Shell and founder of Shengdu Home Decoration; Wang Yuwei, deputy general manager of Shengdu Home Decoration and general manager of Hangzhou region; Chen Shengyou, general manager of Shunhui Tile and Slate Marketing Center, and others attended as representatives of alliance member companies.
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Strategy release, sounding the "One Heart, One Hundred Million" strategic rally call
Jia Huaqin, President of Zhejiang Building Decoration Industry Association
Yun Zhirong, former president of Zhejiang Building Decoration Industry Association
Hu Yanan, Secretary General of the Residential Decoration and Parts Industry Branch of China Building Decoration Association
At the beginning of the event, Jia Huaqin, President of the Zhejiang Building Decoration Industry Association, and Yun Zhirong, former President of the Zhejiang Building Decoration Industry Association, delivered speeches. Hu Yanan, Secretary-General of the Residential Decoration and Components Industry Branch of the China Building Decoration Association, delivered a keynote speech, saying that The strategic alliance highly recognizes it and expresses its hope that through gathering strength, it will bring more possibilities to the industry.
Wang Yuwei, deputy general manager of Shengdu Home Decoration and general manager of Hangzhou Region
Wang Yuwei, deputy general manager of Shengdu Home Decoration and general manager of Hangzhou Region, spoke about the original intention and significance of the formulation of the "One Heart, One Hundred Million" strategy, and said that in 2022, "One Heart, One Hundred Million" will evolve across the board and continue to improve. , and unswervingly provide users with more valuable integrated products and services.
Yan Weiyang, vice president of Shell and founder of Shengdu Home Decoration
Yan Weiyang, vice president of Shell and founder of Shengdu Home Decoration, said that assembly is an important channel for parts companies. Shengdu will work with alliance members to provide customers with one-stop, personalized assembly services based on customer needs. Achieve a better home decoration experience and a better life.
He Shengxiang, Vice President of Shell Group
He Shengxiang, Vice President of Shell Group, said that we actively work with partners who are interested in changing the industry to create a new era for the industry.
Zheng Shenzhen, General Manager of Strategic Investment and Supply Chain Line of Shell Complete Home Furnishings
Zheng Shenzhen, general manager of the strategic investment and supply chain line of Shell Complete Home Furnishings, delivered a keynote speech, saying that he would establish a "One Heart, One Hundred Million" brand strategic alliance and work with high-quality supply chain partners to create a more transparent, fair and high-quality supply for the industry. chain environment.
Witnessed by leaders of the Zhejiang Provincial Building Decoration Industry Association, representatives of various brands, and many well-known Hangzhou and domestic media, representatives of eighteen enterprise alliance members participated in the launch ceremony of the "One Heart, One Hundred Million" decoration alliance, which means A billion-yuan alliance composed of multiple leading brands in the home decoration industry was officially established!
The "One Heart, 100 Million" project signed by Shunhui Ceramics & Rock Slabs and other leading brands in the industry marks the further deepening of mutual cooperation. In 2022, the strategy of "One Heart, 100 Million, Start with Complete Equipment" will continue to be upgraded. Shunhui Tiles and Rock Slabs will also take advantage of the foundation of Shengdu home decoration integration to provide a more comprehensive platform for brand owners in the supply chain.High-quality support, and using the platform to open a new era of sales.
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Collision of ideas, exploring new trends in future decoration
In recent years, as young consumers have gradually become the main force in the home furnishing market, Internet thinking has emerged in an all-round way, and the self-contained model has become the preference of most consumers.
This summit forum centered on "The New Era of Decoration: Let Personalization Be No More Just Talking on Paper". Major brands had a collision of ideas from the perspectives of their respective categories and brands, and burst out with wonderful ideas.
At the forum, Chen Shengyou, general manager of Shunhui Tile and Slate Marketing Center, expressed his views on "personalized service" based on market development trends and the current development strategy of Shunhui Ceramics and Slate. The "One Heart, One Hundred Million" billion-yuan alliance brand strategy has given high hopes.
Chen Shengyou, General Manager of Shunhui Tile and Slate Marketing Center
Mr. Chen proposed that the "One Heart, One Hundred Million" brand strategic alliance is an altruistic alliance with a sense of mission and far-reaching significance. Brands should start from consumer needs and provide consumers with one-stop overall solutions to maximize consumers' interests. Consumers want convenience and efficiency, and their demand for decoration has also transitioned from single to personalized. The Shunhui package paving service and Shunju solution library launched by Shunhui Ceramics and Rock Slabs respectively focus on various aspects such as home decoration design, material selection, delivery, paving and after-sales, which are a good interpretation of improving customer value.
The strategic cooperation between Shunhui Ceramics and Stone Slabs and Shengdu Decoration began in 2017. This time, together with other leading brands, we continue to embrace the strategy of "one heart, one hundred million and start with a complete package" in response to the needs of the renovated era. .
In the future, Shunhui Tiles and Stone Slabs will join forces with members of the Yiyuan Alliance to empower each other, continue to focus on consumer demand, accelerate the improvement of product quality,Improve the service level and provide consumers with higher-quality one-stop decoration services. At the same time, it will set a benchmark for the Chinese home furnishing industry and promote the upgrading and evolution of the entire home decoration industry.
