In order to pay tribute to the craftsmen who are passionate and loyal to their original aspirations, Hongtao Ceramics teamed up with the powerful Peking Opera actor You Haibo to create the second part of the "Tide to Beauty" trilogy A short film "Love, Authenticity". Following the great success of Hongtao Ceramics' first micro-film "May All Health Be Not Disappointed" in April, it is another micro-film masterpiece.
Video link: https://v.qq.com/x/page/z3107dle9q8.html
Stick to the authenticity and write the spirit of the times and responsibility
Today is a day of special significance. 99 years ago, a group of far-sighted people with a truth-seeking attitude created a powerful organization under arduous conditions. Over the past 99 years, generations of people who have adhered to this belief have led us to this day and these quiet days. Hongtao uses this micro-film to pay tribute to these people who stick to their authenticity and explore for the truth.
From the micro-movie "Love, Authenticity", we can see that Hongtao Ceramics conveys "stick to authenticity" as a value. Represented by a Peking Opera actor, he adheres to his belief in perfect performance on the stage, defies difficulties and has the courage to explore, and finally creates an eternal classic. This is a tribute to those who pursue unremittingly and inherit the classics in order to adhere to the true beauty.
Sticking to authenticity is the core of Hebiyan Tongti products
Reducing the "authenticity" of natural stone is the unremitting pursuit of the ceramic tile industry. This micro-movie created by Hongtao Ceramics not only shows some people’s efforts and persistence in authenticity, but also is the best interpretation of Hongtao Ceramics’ pursuit of “authenticity” in its products.
Hongtao Ceramics is not satisfied with just doing "surface" work, but focuses on the alignment of textures and colors and the consistency of the body from top to bottom, making the whole body As the ultimate goal of research and development, it also challenges the overall research and development of more difficult jade ceramic tiles.
In this micro-movie, Hongtao's most cutting-edge new product - Hebiyan Tongti is introduced. Hebiyan·Full body is the result of two years of arduous journey by Hongtao people, just to penetrate the 12 mm distance, and is the first to achieve a true full-body breakthrough. It uses an independently developed digital intelligent cloth system that allows powders to be stacked layer by layer from the outside to the inside, ultimately achieving a comprehensive integration of all-ceramic materials, colors, and textures, achieving the industry's "true integration" that is as natural as rare natural stone. create.
Stick to the authenticity and demonstrate Hongtao’s insistence on equal emphasis on inheritance and innovation
When the micro-film "Love, Authenticity" was shot, the most representative locations in Shiwan, such as Nanfeng Ancient Zao and Lianfeng Academy, which have profound cultural heritage, were chosen. It is a historical and cultural landmark that allows more people to feel the charm of Shiwan’s history and culture.
Hongtao Ceramics, which is rooted in Shiwan, a treasure land with a long history and culture of ceramics, takes the nearly 5,000-year-old ceramic culture and the 500-year-old Nanfeng ancient stove as the core of the brand, and takes the initiative to carry forward the inheritance. The exquisite craftsmanship and long-standing cultural banner of Shiwan ceramics continue to carry forward the historical mission of promoting Shiwan ceramic culture.
Hongtao Ceramics believes that only by better adhering to the essence of inherited history can we innovate better. Hongtao Ceramics has also achieved impressive results in innovative manufacturing in the past 21 years. It has obtained 45 utility model patents and passed 33 high-level scientific and technological achievement appraisals. While technological innovation ensures the high quality of its own products, it has also won the respect of the world for the Chinese ceramic industry.
Sticking to the truth is not a simple slogan, but the pursuit of returning to the original intention. It is the persistence that never returns, the tempering of removing the false and retaining the true, and it is wave after wave. The fire is passed down from generation to generation.
This year is an important first year for the development of Hongtao Ceramics in the third "new decade". Hongtao will continue to adhere to its ingenuity and use the process innovation brought by technology to continuously Pursue the ingenuity of excellence in product quality and jointly help consumers improve their quality of life.
We firmly believe that the beauty in this world comes from love, hardening and persistence of authenticity.
(This article is provided by the enterprise)
