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Tao Yuanshuai’s annual keywords are released, and nine wonderful moments review the brand’s development in 2021

Release time:2025-01-06click:0

2021 is fleeting
Over the past year
It’s always a mixture of emotions
This is a year of vigorous progress for Marshal Tao
We stand on the threshold of 2022
We record it in years
Use keywords to measure growth over the past year
Condensing every moment into hot words
Unlock the keywords for 2021

Vo1. High-end
Tao Yuanshuai will be market-oriented in 2021, focusing on market segments and product innovation, and is committed to creating products with core competitiveness, building high-end differentiated product advantages, and improving the competitiveness of the terminal market.


· High-end rare stone tiles—Lava mantle series

Let the stone regain its natural beauty. From mining, design, cutting, polishing, to finished products, we restore rare stone textures 1:1, transcending space limitations, and there are no limits to natural beauty. The precise combination of the two captures the true beauty of natural stone, allowing you to enjoy an impactful visual experience.

· Plain but extraordinary—Simple writing series

The "Sujing", "Suyun" and "Suyu" of plain writing - three series of plain bricks use the concept of space background color to refine the details of different texture elements and use pure colors to decode different spaces. Life. Abandon all gorgeous and high-gloss artificial pollution. What is complicated is craftsmanship, and what is simple is art.


Vo2.Domination
Tao Yuanshuai seized the trends and opportunities of the new era and faced the development of diversified markets. Through strategic cooperation in airport advertising, he achieved billions of traffic exposure and promoted the brand effect to spread widely across the country.

The "Marshal Red" with great visual impact has been launched in Beijing, Shanghai, Shenzhen, Wuhan, Fuzhou, Chengdu, Changsha, Sanya, Xiamen, Haikou, Kunming, Harbin, and Shenyang , the 13 largest airports in the country.


Beijing Capital International Airport T3 Terminal

Shenzhen Baoan International Airport T3 Terminal

Kunming Changshui Airport Domestic Arrival Hall

Changsha Huanghua International Airport T1 Terminal

Vo3. Breakthrough
· Marshal Tao Lava Mantle Elite Special Training

&ldquo"Product is strategy." Tao Yuanshuai tailors courses for terminals from brand, product, customization, and marketing, empowers terminals in an all-round way, and helps terminal performance break through and grow.


· “2+1>3 new store sales winning system”

"Seize the opportunity and take the initiative" Tao Yuanshuai successfully signed contracts and locked 51 cities through an online live investment conference with a strong brand display and unprecedented six major policies.

· The marshal is "popular", grab "double products" in double festivals

Tao Yuanshuai took advantage of the Mid-Autumn Festival and National Day golden holiday to promote the annual sales share of two high-end series products and launch a national brick-buying event. The true strength of "Zhen" quality has upgraded Tao Yuanshuai's brand value again.


· 2022 Product Seminar

To further understand the market demand and the direction of product research and development, Tao Yuanshuai gathered terminal elite representatives from all over the country to discuss ways to break through such as product differentiation, content innovation, and channel reshaping.

· 2022 New Product Launch—Jiujiang Station

Tao Yuanshuai keenly captures the development of trends and continues to launch high-quality new products. With more realistic textures and richer colors, he leads the new trend of contemporary beautiful living spaces in an all-round way.


Vo4.Original
Every product and decoding comes from the ultimate originality. Tao Yuanshuai has strong scientific research and manufacturing capabilities, and has continuously launched a variety of innovative products over the years, which are deeply loved by consumers and well received by the industry.

Tao Yuanshuai won the "Original Design Brand" award for his "Lava Mantle" and "Suzhou" series of original products, becoming a star brand at the Tencent Home Furnishing Awards Ceremony.

"Breakthrough, high-end, screen dominance, originality"
Four keywords not only belong to us, but also belong to you
Time is rushing forward, and the future is changing
In 2022, we will work hard and work hard
Start a new journey and continue writing a new chapter

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